BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
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Opening a coffee shop In today’s China‚ the development of coffee market growth rapidly. Many people try to take part in this business market. However‚ it had a successful coffee shop is not an easy task. There are few points we must focus on when we decided to open a coffee shop. First of all‚ the most important thing is choosing a good location. We cannot make the decision recklessly. Owners should analysis to the different situation with surrounding areas‚ including: surrounding people’s
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2001: Groups net profits: CHF 5.7 billion (USD 3.5 billion) Annual sales: CHF 81.4 billion (USD 48.2 billion) Estimated global market share‚ Food and beverage industry: 1.4% Processed and branded products: 2.6% Contribution of top brands Nestle‚ Nescafe‚ Nestea‚ Maggi‚ Buitoni and Friskies: 70% of sales Two leading business segments (60% of sales): Beverages and milk products Nutrition and ice cream Reminder of business: Prepared dishes Cooking aids Pet care Chocolate Confectionery and biscuits
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Principles of marketing chapter 1 Marketing is: managing profitable customer relationships. The twofold goal is: 1. To attract new customers by promising superior value. 2. Keep and grow current costumers by delivering satisfaction. Old marketing sense: telling and selling New marketing sense: satisfying customer needs Marketing starts before the product is produced and goes on throughout the product’s life. Definition marketing in the business context: a process by which companies
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............................................................................ 3 Part II: Market Analysis .................................................................................................................. 5 Market Situation and Macroenvironment ............................................................................... 5 Product Situation..................................................................................................................... 6 Competitive Situation
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Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing‚ EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 Skill: Concept
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Students from well to do families manage to get the Merit Cum Means scholarship without feeling that there is anything wrong about their action (what more‚ they always seem to have valid arguments to justify it)‚ some find it "shrewd" to get away from Nescafe without paying the bill‚ others will go abroad and use the public transport freely when there is no one around to check (of course failing to understand why the other people (read foreigners) always pay when they can exactly do the same thing?). The
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includes our sister companies; Nestlé Waters‚ Purina Petcare‚ Nestlé Professional‚ Nestlé Nutrition‚ Cereal Partners UK and Lactalis – Nestlé Chilled Dairy Company Ltd. Nestlé is proud to produce some of Britain’s best loved brands such as KIT KAT‚ NESCAFÉ‚ SMARTIES‚ BUXTON‚ GO CAT AND SHREDDIES. Around 97% of UK households consume our brands and more than two billion Nestlé products are sold in the UK every year. Nestlé is one of the UK and Ireland food industry’s major exporters‚ exporting over £300m
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“Choquik: A Quickly Chocolaty Death” Given the same product quality‚ i.e. the same taste‚ texture‚ color‚ and smell‚ consumers will generally prefer cheaper brands‚ right? If the market perceives powdered chocolate drinks as commodities‚ then this is true for Milo‚ Ovaltine and Choquik. Pricing strategies and price wars will kick in‚ and the cheapest brand may get the bigger market share. This is not the case. The market considers Milo and Ovaltine as two distinct brands. Some consumers claim
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Coffee Coffee is the second largest traded commodity in the world‚ next only to petroleum and is popularly referred to as ’Brown Gold ’. Coffee is grown in about 80 countries across the globe‚ of which over 50 are considered to be the major producers. India is one of the major coffee producing countries and ranks sixth in the world after Brazil‚ Columbia‚ Vietnam‚ Indonesia and Mexico. With only about 2 per cent share in the global coffee area‚ India contributes about 4 per cent towards the world
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