Case Analysis on the Article‚ ¡§Competitive Turbulence in the Airline Industry¡¨ (Segmentation‚ Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service‚ Budget‚ Limited-service‚ Premium-service Segmentation and Targeting: Psychographic‚ Behavioral‚ Geographic and Demographic Positioning: Value proposition matrix (more for more‚ less for less‚ etc.) Conclusion and Recommendations: « SIA in marginal value proposition
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Business Models in the Airline Industry January 30‚ 2013 Winter term 2013 Outline Evolution Hub-and-spoke route networks Legacy carriers Low cost carriers (LCCs) Ultra low cost carriers (ULCCs) Regional and charter carriers Evolution Before deregulation Full service network carriers No low cost models No price competition (same price on a given route) Full-quality service Point-to-point route networks After deregulation Proliferation
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“What is the biggest managerial challenge facing the airline industry in the 21st century?” The biggest managerial challenge facing the airline industry in the 21st century is the competition between short hauled flights and other nodes of transportation. This is an issue that is developing mainly in places such as China‚ USA‚ and Europe. Air travel is a huge form of transportation in China. With over 33 certified Airlines‚ and 20 of them being domestic‚ the Chinese rely heavily on air travel
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Chapter 2‚ Assignment on the three cases 1. The greatest impact on the airline industry is its buyers. There are not many trusted airlines in function today and as consumers become more educated they always prefer to analyze cost with quality. Suppliers are the same for most of the airline companies‚ being Boeing and Airbus. As for the few rivals in this industry‚ it has always been the competition of providing the best services with the cheapest fares. New entrants on the other hand have to meet
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Airline Industry Competitive Structure The market structure of the Airline industry consists of a few corporations making its market structure an oligopoly. The airline industry is very volatile to changes in oil prices and can lead to fare increases and reducing overall profits. In 2011 for example jet fuel cost was at 2.84 a gallon up 243% from 1995 adjusted with inflation. In addition to what the current market is charging for a barrel of oil airlines have to deal with the “crack spread”‚ which
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production industries‚ such as manufacturing and mining. However‚ there has been an increasing interest in the environmental effects of the service industry (Goedkoop‚ van Halen‚ te Riele‚ & Rommens‚ 1998). And this industry comprises a variety of activities‚ from restaurants to hospitals to financial institutions. The service industry merits its attention because of its large size and consequently the potential for environmental impacts (both negative and positive). And one of the service industries that
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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Airline Industry SWOT Analysis A SWOT analysis--a review of strengths‚ weaknesses‚ opportunities‚ and threats--is a core requirement of any organization‚ and essential to understand any industry. The volatile airline industry is no exception. While individual airlines each analyze and make decisions based on their own situations‚ there are overall industry similarities that all airlines face‚ with each endeavoring to maximize strengths and opportunities while minimizing weaknesses and threats
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Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins‚ 2006‚ Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible for Southwest Airlines founders
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Despite operating in one of the most unattractive industries‚ Southwest Airlines has being very successful in its operations. Its operational success can be attributed to the use of a single aircraft type by the airlines targeted at minimizing the maintenance as well as the operational costs (Jackson et al.‚ 2011). The airline also targets the smaller as well as the less congested airports to minimize delays as well as schedule disruptions. The aircrafts are easily turned around easily minimizing
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