Industry Competition Analysis Midterm Exam 1. What is Industry Life Cycle Theory? Please use global mobile phone (cell phone) manufacturing industry as an example to explain this theory. (50%) Industry Lifecycle Theory describes the different phases of growth and decline that an industry moves through. In most examples of industry lifecycles there are either 4 or 5 phases as shown below: | | Typical 4 Phase Cycle | Typical 5 Phase Cycle | The key difference is often how the
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Conduct a strategic planning analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and the
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Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure‚ enabling it to record superior profitability even in bad years such as 2002‚ when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed‚ from 2001 to 2005‚ quite possibly the worst 4 years in the
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Proposal to avoid managerial derailment and failure Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit is a key factor to the company’s success (About Southwest Airlines Co‚ 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on
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of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus A Case Study Document Nr. V170506 http://www.grin.com/ ISBN 978-3-640-89394-2 9 783640 893942 ‘Case Study – How the Macroeconomic Environment of the Airlines Industry Affects the Strategic Decision of Boeing Vs Airbus’ By Christian Uwagwuna Course: Strategic Management 27 January 2011 Executive Summary This paper discusses the external economic factors affecting the strategic decision of airline industry
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leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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In 1998‚ the Industry was in a state of Duopoly‚ with the only players being Eircell‚ with 330‚000 customers‚ and Esat Digifone‚ with 80‚000. Market penetration was a mere 11%‚ having grown by 4% since the previous year (ComReg‚ 1999). On December 1‚ the industry was deregulated and a competition for the awarding of a third telecom licence was held. With the view‚ expressed by Etain Doyle‚ Director of Telecommunications Regulation‚ to “increase competition and choice” which would bring about “lower
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Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
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case case Continental Airlines: One Company’s Flight to Success In the last decade‚ Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy‚ realized diminished performance culminating in a $613 million loss in 1994‚ and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years‚ employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in
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