The relevance of sustainability in marketing decision making What is marketing? What exactly is marketing? Is it just convincing people to buy products through various media? Billboards‚ TV commercials‚ junk mail and magazines filled with advertisements? From the consumer’s perspective‚ that is how it seems (Kotler et al. 2010‚ p. 5). But from a business’s standpoint‚ marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its
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Executive summary: Sustainability reporting‚ alternatively known as CSR reporting‚ is the annual process whereby companies - public‚ private; large and small - report on their sustainability performance. Reports typically cover social‚ environmental‚ economic and ethical performance and incorporate information on a company ’s environmental impact or carbon footprint‚ staff satisfaction‚ community investment etc. Sustainability reporting is becoming increasingly important as a tool companies can
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------------------------------------------------- Business Sustainability Business sustainability is often defined as managing the triple bottom line - a process by which firms manage their financial‚ social and environmental risks‚ obligations and opportunities. These three impacts are sometimes referred to as profits‚ people and planet. However‚ this approach relies on an accounting based perspective and does not fully capture the time element that is inherent within business sustainability. A more robust definition is that
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New companies entering the market‚ mergers‚ and globalization‚ on pricing and the sustainability of profits Sustainability at 3M grew from a commitment to both innovation and ethical conduct. By continually increasing sustainability at the economic‚ social‚ and environmental levels‚ we believe we are building a strong‚ vital company today‚ and leaving a rich legacy on which future generation. We recognized early that doing business in new‚ smarter ways would not only create a more viable
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enlightening and pointed to an area of sustainability which is rarely ever looked at. Most times when people look at sustainability it has to do with renewable energies and resources‚ this is why I wanted to look further into the area of birth control. Diving deeper into this topic I wanted to see if there were any other articles out there about this topic. I was fortunate enough to find another article from a reputable publication on the topic of overpopulation and sustainability. This article is in question
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------------------------------------------------- Part 1: Strategic Sustainability Reinvention TELUS was named as one of 2013’s Global 100 Most Sustainable Corporations in the World by Corporate Knights. Telus believes that this achievement was because of their future friendly workplace strategy‚ efforts in reducing carbon foot print‚ energy conservation though LEED certified buildings‚ and charitable contributions. The Corporate Social Responsibility Report (CSR) 2011 explains the sustainability objective of Telus as “Integrate
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Globalization & Sustainable Development Globalization allows the creation of additional value and increase efficiencies for national economies. In essence‚ this model aims at promoting productivity‚ connectivity‚ and specialization. However‚ global trade focuses on the economic wellbeing of nations in isolation of the environments they operate in. This stems from the fact that globalization rests on the views of capitalism; a system that calls for free market trade. This view of development
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relationship between the scale of economic activity and the level of pollution. In this report‚ 2 case studies are explained. First case study is based on Hong Kong ’s environment and its sustainability. In this‚ past and present environment of Hong Kong is explained and the environment protection and its sustainability are explained in detail. Second case study is of the effects on environment due to increasing demand of primary aluminum in current decade. In this the impact of growing demand for primary
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The Madonna and Child (ca. 1290-1300‚ tempera and gold on wood) by Duccio Buoninsegna renders the Virgin Mary holding Christ in her left arm as her gaze strays away into the distance. Christ reaches up with his arm brushing aside the Virgin’s veil. Both figures’ heads are surrounded by halos surrounded by a gold background. The Virgin Mary wears a dark‚ rich blue robe lined with a gold rim while Christ is wearing a red robe. At the bottom of the painting is a parapet‚
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True to it’s common characteristics‚ Chimabue’s "Enthroned Madonna and Child" stays loyal to the style of Italo-Byzantine art. Giotto’s "Ognissanti Madonna" however‚ in some key areas‚ strays away from the conventional techniques of the style. Chimabue’s approach to composition in the artwork "Enthroned Madonna and Child" was extremely confirmative to the time period. He made use of the medieval heiracy of scale‚ making Mary and baby Jesus much larger than other figures‚ therefore making them
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