RESEARCH includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research Measurement and Validity of Jennifer Aaker’s Brand Personality Scale for Colgate Brand Bejoy John Thomas and P C Sekar Executive Summary Brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. A viable solution for establishing the distinctiveness of a brand is through brand personality
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Dr(Mrs).K.Usharani‚ Lecturer in Commerce‚ Vellalar College for Women‚Erode-9 Mrs.K.Mekala‚ Lecturer in Commerce‚ Govt.Polytechnic College‚Ooty AAVIN MILK : IMPORTANCE AND GROWTH INTRODUCTION Since early times‚ man has tamed many mammals and used the surplus milk produced as food. Cows‚ buffaloes‚ goats‚ sheep‚ camels and donkeys all are used as milk animals. Though animal milk as food for young animals is said to date back 200 million years‚ its use as food for human beings is of comparatively
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Executive summary: 1.1 Background India‚ the world’s largest malt-based drinks market‚ accounts for 22% of the world’s retail volume sales. These drinks are traditionally consumed as milk substitutes and marketed as a nutritious drink‚ mainly consumed by the old‚ the young and the sick. The Health food drinks category consists of white drinks and brown drinks. South and East India are large markets for these drinks‚ accounting for the largest proportion of all India sales. The total market is
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Development of media History of Indian News papers The Statesman The Statesman is one of India’s oldest English newspapers. It is a leading English newspaper in West Bengal. It was founded in Kolkata in 1875 and is directly inclined from The Friend of India (founded 1818). The Englishman (founded 1821) was merged with The Statesman in 1934. The Delhi edition of The Statesman began publication in 1931. The Statesman is a founding member of Asia News Network The Statesman has distinguished
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Mr. E.Manoj Kumar‚ II BBA SOCIAL MEDIA MARKETING Mr.V.Praveen Kumar‚ II BBA‚ Mr.E.Manoj Kumar‚II BBA‚ Department of Business Administration (SF) Ayya Nadar Janaki Ammal College (Autonomous)‚ Sivakasi- 626124 (Affiliated to Madurai Kamaraj University‚ Madurai) Introduction Social Media Optimization it is nothing but spread the word-of-mouth. Today‚ millions of people
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A STUDY ON THE WORKINGS OF KHADI AND VILLAGE INDUSTRIES IN TIRUCHIRAPALLI DISTRICT [pic] “If villages prosper‚ India Prospers” “Khadi is the sun of village solar system the planets are the various industries which supports the Khadi in return for that heat and substance they derive from it” INTRODUCTION Industrial development of a country has become the yardstick to be applied to judge its actual progress. Of late in India there has been phenomenal growth of small
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CHOLA KINGS Introduction : (http://indianhistory-ace.blogspot.in/2010/04/chola-dynasty-kings-list.html) & (http://en.wikipedia.org/wiki/Chola_dynasty) The Chola empire was a kingdom which existed in South India.They had Tamilian origins but ruled large tracts of lands in adjoining Andhra‚ Kerala‚ and Karnataka. Because of their naval power‚ they also colonised their kingdom included in the same the present day countries of Sri Lanka‚ Maldives‚ Malaysia‚ and Indonesia. Their trading
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S. No. 1. LOCAL HEAD OFFICE Ahmedabad HOLIDAY HOME AT Dwarka ADDRESS DETAILS Hotel Radhika‚ Opp. S.T. Bus Stand‚ Dwarka361335 Ebrahim Hall‚ Mount Abu Plot No.3‚ Asoknagar Rd.‚ Opp. Maya Misthan Bhandar‚ Udaipur (Rajasthan). No.712/A‚ 10th ‘A’ Main‚ IVth Block Jayanagar‚ Bangalore 560011. 2nd floor‚ Bangalore Central Co-op. Bank Diamond Jubilee Bldg.‚ No.1‚ 4th Main‚ Chamarajpet‚ Bangalore 560018. Hotel Chalukya (Vasant) Club Road‚ Hubli No.16/1&16/2 Shivanna Complex‚ Kalidasa Rd
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English: This is a manuscript of an English poetry written by Swami Vivekananda (1863-1902). The full poetry is: The mother ’s heart‚ the hero ’s will‚ The sweetness of the southern breeze‚ The sacred charm and strength that dwell On Aryan altars‚ flaming‚ free; All these be yours‚ and many more No ancient soul could dream before -- Be thou to India ’s future son The mistress‚ servant‚ friend in one. With the blessings of Vivekananda Swami Vivekananda From Wikipedia‚ the free encyclopedia
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BRIEF PROFILE AND BIO-DATA SUBMITTED BY DR.N.ALAGUMURTHI DEPARTMENT OF MECHANICAL ENGINEERING PONDICHERRY ENGINEERING COLLEGE PUDHUCHERRY-605014 April 2014 Dr.N.Alagumurthi‚ Professor‚ Department of Mechanical Engineering‚ Pondicherry Engineering College‚ Pondicherry-605014 Dr.N.Alagumurthi‚ Professor‚ Department of Mechanical Engineering‚ Pondicherry Engineering College‚ Pondicherry is an erudite and renowned academic scholar‚ a high
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