MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal Presented to the Faculty of Polytechnic University of the Philippines Santa Rosa Campus Santa Rosa‚ Laguna In Partial Fulfillment of The Requirements for the course Writing in the Discipline JAMIE LEE BARRO SHERYN ROSE BEATO ERICKA DAGANTA BEVERLY MACAWAY PRINCESS MAE MARANAN February 2014 MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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Advertisers and the Internet The chart shows that while Radio advertisers spend 14% of their budgets‚ US households spend 19% of their time listening to it. For visual advertising‚ companies spend 8% of their budgets on magazine advertisement. As a result‚ people in the US spend 6% of their time on them. This research shows a disparity between the quantity advertisers spend on the Internet and the actual time US households spend on it; companies spend 4% of their budget and Americans spend 34%
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use emotive selling. Regular reading newspaper by the older people Sports car Adult/young Men and women Sport car magazine Sport event Many young people consider sports car to be their dream car and this may be the best thing to drive for. Magazines are the most persuasive and effective selling among young adult drivers and young men‚ such as sports cars magazine. iPods Age group 16 to 30 Flyer Newspaper Promotion Radio TV Teenagers nowadays
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the magazine cover uses. When studying a picture‚ advertisement or magazine cover you can take almost anything as a sign or symbol‚ anything can represent anything at the discretion of the writer or editor. It is for us to interpret what each sign or symbol is representing to the best of our knowledge. Semiotics are important in a work as they give us a better insight into the content‚ the ideology and what to expect within the magazine. After a close analysis of the semiotics of a magazine we can
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place. There are some more solutions. You could stop showing magazines ads about them. Bane movies with people smoking in them so teens don’t see it as it is cool smoking. Stop showing TV commercials and TV ads about them. Get rid of magazine ads so teens don’t think it look good because some big tough guy is doing it or some famous person is doing it. Stop having famous people tell you about them in the radio and on TV and in magazines. Also‚
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which grows greater as the years go on. An ex-Victoria Secret model was “shocked” by how thinner their figures are becoming (705). From a very young age‚ girls are hit from every direction to have a thin body. Whether it is television‚ movies‚ or magazines. Having a tremendously thin body in today’s society is what is expected. Hellmich’s purpose is to show the negative vibe models’ give off to the younger generations of girls. In the world today‚ girls feel as though if they do not look exactly like
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became popularized and took on such a significant role in broadcasting and news coverage. Photojournalism can be observed in political‚ sports and entertainment magazines‚ adding pictorial narrative and realistic depictions of events for readers. Some of the earliest and most influential examples of photojournalism can be seen in magazines such as Life and Time capturing images of World War II‚ but this phenomenon quickly spread‚ covering political features and stories. The increase of photojournalism
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born because of the existed of magazine. The first magazine in the world came from germany named Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions). Founded by Johann Rist‚ a German poet and composer. These magazine contain about art‚ literature‚ philosophy and science. But actually‚ the first fashion magazine was not a magazine. Instead it is a fashion illustration book by Josse Amman (1586) that regarded as the first fashion magazine. The name of the book is Gynasceum
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publish newspapers‚ magazines‚ and other printed matter without governmental restriction or any restrictions. Gloria Steinem argues effectively that advertisers are controlling the freedom of the press‚ since they are determining what women should receive or should not. To support her argument she mentions compromises she encountered when she made rules accepting ads in Ms. Magazine. One of Gloria Steinem goals in Ms. Magazine was to add gender neutral ads in her magazine‚ She wanted to introduce
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