“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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PEST Analysis for Royal Danish Bearings (RDB) PEST analysis provides a framework for decision makers to consider factors in the external business environment that affect business operations. These factors can be categorised into four sections: political‚ economic‚ social and technological factors which can present opportunities and threats as outlined in the case study. Political * International quality standards to enhance the ease of exporting to different regional trading blocs
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Deodorants Market in India to 2014 (Personal Hygiene) Description: Introduction Deodorants Market in India to 2014 (Personal Hygiene) is a comprehensive resource for deodorants market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels‚ and reveals the leading companies in the Indian deodorants market. Features and Benefits: - Identify key market segments by analyzing market size data
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SWOT ANALYSIS: More for you A SWOT analysis of the Indian organized retail industry is presented below: Strengths: 1. Retailing is a "Technology-intensive" industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand‚ shorten lead times‚ reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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PEST Analysis Example If you ’re a student of marketing and business studies then you must have come across the term ’PEST Analysis ’. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter‚ any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background
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west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being wooed by all. Indian consumer is more sophisticated‚ discerning and in that manner more demanding. Being culturally richer‚ they need less education on luxury than the Chinese counterpart. Major reason that India has not established itself as a luxury- tourism and shopping destination as Dubai and Singapore
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operates in 14 markets across Europe‚ Asia and North America. According to Tesco’s annual financial report of 2011 the UK is the company’s leading market with 60% of group sales and profits coming from the UK business. Despite Tesco having international growth‚ this means the company is highly dependent on the UK market and this is starting to lead to problems for them. For example‚ this year Tesco reported a fall in profit for the first time in 20 years. Because of this Tesco needs to use a PEST (Political
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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