Submission of Project Synopsis For Team Team Member : Ranadeep Mookherjee Roll No : 1221000881 Address of correspondence : 103/3‚ Raipur Road‚ Kolkata 700047 Contact : +91-9836359933 (Mobile) ranadeep0408@gmail.com (e-Mail) Chapters 1. Introduction 2. Table of Contents 3. Executive Summary 4. Profile of the Company 5. Nature and brief outline of the product/s dealt by the company 6. Description of the Issue 7. Market Assessment Questionnaire
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LOUIS VUITTON BRAND AUDIT "The name Louis Vuitton is synonymous with luxury. Never on sale‚ Louis Vuitton products are sold exclusively for the high end market‚ and it’s the absolute symbol of glamour". By: Farah Soraya/ 1401135661 HISTORY Louis Vuitton was established in Paris in 1854 by Monsieur Louis Vuitton. That year also marked the creation of the first flat trunk with Trianon canvas in grey. In 1867‚ Louis Vuitton took part in the Universal Exhibition in Paris
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processed food and beverage company‚ with a presence in almost every country. The company has access to the parent’s hugely successful global folio of products and brands. Brand strength - In India‚ Nestle has some very strong brands like Nescafe‚ Maggi and Cerelac. These brands are almost generic to their product categories. Product innovation - The company has been continuously introducing new products for its Indian patrons on a frequent basis‚ thus expanding its product offerings Weakness:
Free Food Marketing Food processing
Red Bull is the most popular energy drink in the world‚ selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz‚ Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand
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has a factory in Gazipur where many Nestle products locally produced such as Maggi noodles. * It directly employed over 500 people and indirectly few thousand people working in Nestle product supply and distribution channels in Bangladesh. * Nestle has a verity of products. Its main products are nutrition products. Foods‚ and beverage. Some of Nestle’s popular products in Bangladesh are: -Nido Milk Powder -Maggi noodles -Nescafe Coffee -Cerelac * Its slogan is “Good food‚ Good life”
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A Brief History of Taekwondo The name Taekwondo is derived from the Korean word "Tae" meaning foot‚ "Kwon" meaning fist and "Do" meaning way of. So‚ literally Taekwondo means "the way of the foot and fist". The name Taekwondo‚ however‚ has only been used since 1955 while the arts’ roots began 2‚300 years ago in Korea. Known as a martial art and way of life‚ the evolution of Taekwondo was a direct result of the happenings in Korea long ago‚ and knowledge of the history is an important step in understanding
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Background of Cadbury John Cadbury established Cadbury in 1824 in Birmingham. From the start of Cadbury was involved in trading of coffee and tea. In 1866‚ the introduction of a new processing technique was the turning point for the Cadbury business‚ resulting launch of ‘Cadbury Cocoa Essence’‚ is the first pure cocoa in the UK. From making that Cocoa Essence‚ they had quite a lot of cocoa butter left over‚ and that’s why Cadbury start to used it to make bars of chocolate. In 19’s century‚ Cadbury
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A SUMMER INTERNSHIP REPORT ON „EFFECTIVE IMPLEMENTATION OF SDS‟ AND „SEAMLESS OPERATIONS OF CHANNEL FINANCE‟ SUBMITTED BY VIDYUT PERTI PGDM ROLL NO. 131 BIMTECH 09-11 UNDER THE GUIDANCE OF CORPORATE GUIDE ACADEMIC GUIDE Mr. ANIL SAYAL BRANCH CONTROLLER DELHI BRANCH NESTLE INDIA LTD. Dr. ANSHUL VERMA ASSOCIATE PROFESSOR FINANCE BIMTECH Birla Institute of Management Technology Summer Project Certificate This is to certify that Vidyut Perti‚ Roll No. 131 ‚ a student
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bbc.co.uk. 2001. BBC News | BUSINESS | BoS and Halifax agree merger. [online] Available at: http://news.bbc.co.uk/1/hi/business/1312047.stm [Accessed: 11 Jan 2014]. News Archive. 2013. Maggi: Loses market share to newer competition. [online] Available at: http://www.stockmarketdigital.com/news_archive/news/maggi/maggi-loses-market-share-newer-competition [Accessed: 21 Dec 2013]. Prescott‚ J. E.‚ Kohli‚ A. K. and Venkatraman‚ N. 1986. The market share-profitability relationship: An empirical assessment
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Topic of the article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market
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