PROJECT REPORT ON NESTLE PROJECT REPORT ON NESTLE Acknowledgement: First of all I am thankful to Allah Almighty‚ who gave me and my group members knowledge and power to complete this project successfully. I would like to be thankful to our Course Teacher MR. TAFZIL HUSSAIN for his nice good method of teaching which makes us able today to know about the subject.
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A PROJECT BY: KUSH BUDHWAR S.Y.BCOM(HONS.) ROLL NO.: 16 Zara is a flagship brand of the Spanish
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Summary: Brand Management 2012-2013 (328032) Material included: * Constructs‚ findings & implications from each week’s papers * Lecture Notes & slides summary Table of Contents: page: Week 1: Brand Management 2 Articles 2 Lecture summary 4 Red Bul Case findings 6 Week 2: Brand Positioning 7 Articles 7 Lecture summary 10 Week 3: Special Branding Strategies 13 Articles 13 Lecture summary 17 Week 4:
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emerging as a new viable channels for the manufacturers‚” says Damodar Mall‚ head of Food Bazaar. Now the relationship between the organised retailer and the fmcg companies is that of engagement rather than superiority. So if Nestle wants shelfspace for Maggi‚ a ready to eat two minute noodle brand in India in any of the major retail formats‚ it knows that engagement means sitting with the retailer and chalking out a focussed marketing strategy within the outlets. So specific promotions and discount schemes
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TABLE OF CONTENTS Contents BRAND INVENTORY 2 HISTORY 2 PORTFOLIO OF VIDEOCON PRODUCTS 3 BRAND ELEMENTS FOR DTH 4 VIDEOCON DTH PRICING‚ MARKETING AND DISTRIBUTION 6 BRAND EXPLORATORY 10 CUSTOMER KNOWLEDGE 10 SOURCES OF BRAND EQUITY 15 CBBE FOR DTH 17 BRAND POSITIONING 19 POD AND POP 19 THREATS TO BRAND EQUITY 21 RECOMMENDATIONS TO SUSTAIN BRAND EQUITY 21 BRAND INVENTORY HISTORY Videocon‚ founded in 1985 by Nandlal Madhavlal Dhoot‚ is an Indian multinational with business
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Brand Positioning Brand Positioning Positioning is owning a piece of consumer’s mind‚ Positioning is not what you do to a product It’s what you do to the mind of the prospect You position the product in the prospect’s mind ‘It’s incorrect to call it Product Positioning’ – Ries & Trout Brand Positioning is owning a piece of customer’s mind. It’s not what a marketer does to its brand but how it is perceived in the mind of the customer. For this‚ a brand has to be distinctive‚ relevant
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have important implications for marketing programs. Some important measures of the customer mind-set are: brand awareness‚ brand associations‚ brand attitudes‚ brand attachment and brand activity. On the other hand‚ besides another tools GP can use CBBE model (customer – based brand equity) to conduct their brand audit. Grameenphone also successfully maintain their brand point of
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MKT 423 Brand Management Sec 01 Term Paper On “Branding of Actimel in Bangladesh” Prepared By Mohammad Asif Chowdhury Maisha Zaman Masnun Ridwan Khan Mohsin Uddin Taksin Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont
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Introduction Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in which Internet and other connections make instant connections possible. Businesses and organisations now have to recognise that they now operate in a global market place and to develop appropriate strategies. A global strategy is an organisational plan that takes into account these new global realities. Both Nestle and Unilever have developed global
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many still products were added in her activities with the byway of years‚ such as chocolates and (CRUNCH‚ CAILLER‚ KIT KAT‚ AFTER EIGHT‚ SMARTIES etc)‚ coffee (NESCAFE‚ etc)‚ drinks (NESTEA‚ NESQUIK etc)‚ cooking products (soups‚ broths and mash MAGGI‚ pastas BUITONI‚ tins LI[B]BY ’S etc)‚ products of refrigerator (yoghurt CHAMBOURCY‚ ice-creams NESTLE‚ MOTTA and CAMY‚ desserts etc)‚ natural metal water (PERRIER‚ VITTEL‚ SAN PELLEGRINO etc)‚ frozen products (LEAN CUISINE) and products of cerials
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