MAGGI NOODLES Background Maggi noodles is a brand of instant noodles manufactured by Nestle. The brand is popular in India‚ South Africa‚ Brazil‚ Nepal‚ New Zealand‚ Australia‚ Malaysia‚ Singapore‚ Sri Lanka‚ Bangladesh‚ Pakistan‚ and the Philippines. In several countries‚ it is also known as "maggi mee" Indonesian call it mee but in Malaysia people call it as noodle. Maggi noodles are part of the Maggi family‚ a Nestle brand of instant soups‚ stocks‚ and noodles. In Malaysia‚ there are fried
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07153The Maggi Brand in IndiaBrand Extension and RepositioningCase Background Nestle India Limited is the market leader in Indian Noodle Market with it’s MaggiBrand of Noodles which was pioneer brand launched in 1983 in the packaged foodmarket of India. It took the challenge and established Maggi in Indian marketconsidered to be conservative and typical about food consumption. It appropriaterealization of target segment‚ effective positioning and effective promotion and salesmade Maggi to Noodles in
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager‚ ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business‚ Nestle main focus is on health and wellness. The main consideration
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………………………………………………………………….. • Don’t be a noodle‚ be a snoodle………………………………………………. • 2 minute noodles/ Bas 2 minute………………………………………………. • Jitna tasty‚ utna healthy……………………………………………………….. • Mummy bhook lagi …………………………………………………………… • Try it with a twist …………………………………………………………….. • Hearty soups warm you from inside ………………………………………….. • Fast to cook‚ Good to eat ………………………………………………………Q-2 What comes first in your mind when you hear the word Maggi ? • Noodles • Fast food • Snacks • None of
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Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004‚ growth virtually stopped and competitor started eating away market share of MAGGI. Till date MAGGI is the largest spender in communication. In 2006 MAGGI was relaunched with a new health and taste positioning. Nestle Bangladesh now plans to launch Rice Noodle Mania in Bangladesh
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Studies The year 2010 saw a sudden spurt in this instant noodles category with two major FMCG players‚ GSK and ITC venturing in. Besides‚ existing competitors are also trying for a rebound. Circa 1982. All it took was two minutes to woo the hungry souls. The country had just been introduced to a revolutionary product‚ which took over hundreds of households by their hunger pangs‚ offering them an instant solution. Maggi Instant Noodles had entered the kitchens of India‚ the first one of its kind
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THE NOODLE MAKER OWNERS “THE NOODLE MAKER” Karan Shah (9960051386‚ karanshah1234@gmail.com) Aditya Mundada (9552555015‚ adityamundada@gmail.com) SIBM Pune BUSINESS IDEA Business Concept The Noodle Maker is a labour of love. It is said that every entrepreneur worth his weight started out with a lemonade stand in his own backyard. The Noodle Maker is a business which takes the basic concept of a "lemonade stand" and makes it more mobile and relevant for today’s generation. We Indians love our
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Management – 1 Project onMaggi Noodles | | | Submitted to:Dr. H. GayathriSubmitted By: Group 8Akshat Kedia – 131Aravind J Nayak – 13132Bharath Bhatia – 131 Deb – 131Fonal – 131 | Table of Content | | 1. Introduction 3 2. Food Product Industry / FMCG (will discuss and decide) 3 3. Instant Noodle Industry 3 3.1 History: 3 3.2 Global Demand for Instant Noodles: 3 3.3 Indian Market for Instant Noodles 5 4. Nestle 5 1. Introduction Instant noodle‚ also known as instant
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Introduction Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia‚ India‚ South Africa‚ Brazil‚ New Zealand‚ Brunei‚ Malaysia‚ Singapore‚ Sri Lanka‚ Bangladesh‚ Fiji and the Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours. In Switzerland in 1863‚ Julius Michael Johannes Maggi developed a formula to bring added taste
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