BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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THE HISTORY AND CULTURE OF AKWA IBOM PEOPLE by Ediomo Udofia Introduction: Akwa Ibom is a state in Nigeria located in the coastal Southern part of the country‚ with a total of 31 LGAs and Uyo as the capital. Approximately‚ it lies between latitudes 4°32’ and 5°53’ North‚ and longitudes 7°25’ and 8°25’ East. The state is bordered on the east by Cross River State‚ on the west by Rivers State and Abia State‚ and on the south by the Atlantic ocean. It has a land mass of about 8‚ 412 km2 and encounters
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coffee‚ confectionery‚ dairy products‚ ice cream‚ pet foods and snacks. 29 of Nestlé’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion)‚[3][5] including Nespresso‚ Nescafé‚ KitKat‚ Smarties‚ Nesquik‚ Stouffer’s‚ Vittel‚ and Maggi. Nestlé has around 450 factories‚ operates in 86 countries‚ and employs around 328‚000 people. It is one of the main shareholders of L’Oréal‚ the world’s largest cosmetics company.[6] Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk
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I don’t intend to give a long speech. Well‚ because Socrates gave a long speech and his friends killed him. (Pun intended ) Good morning. Master toastmaster‚ fellow toastmaster and respected teacher. That one person who never left my side. The years went on passing‚ the weather changed‚ priorities changed‚ different choices were made but that one person yet remained the same. Can anyone guess who am I talking about ? Boy friend‚ best friend Nah. To all those who were thinking these back in
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HINDUSTAN UNILIVER (HUL) Below The Line (BTL) ACTIVITY : KISSANPUR Hindustan Uniliver (hul) in 2012 through its Kissan undergo BTL activity through Kissanpur. Hindustan Unilever (HUL) went to grow tomato farm at Inorbit mall in Malad‚ where it seeded nearly 7‚000 tomato plants. The idea was to acquaint city-bred kids with tomato growing and build brand equity for its Kissan ketchup. It’s all part of the company’s five-month campaign – Chalo Kissanpur – that has seen over 76‚000 people across
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coffee‚ confectionery‚ dairy products‚ ice cream‚ pet foods and snacks. 29 of Nestlé’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion)‚ including Nespresso‚ Nescafé‚ KitKat‚ Smarties‚ Nesquik‚Stouffer’s‚ Vittel‚ and Maggi. Nestlé has around 450 factories‚ operates in 86 countries‚ and employs around 328‚000 people. It is one of the main shareholders of L’Oréal‚ the world’s largest cosmetics company. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company
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popularly positioned products It has formulated Popularly Positioned Products (PPP) strategy‚ which aims to reach out to consumers in emerging markets‚ offering products at affordable prices. Such products mainly consist of dairy items‚ Nescafé and Maggi culinary products‚ which are largely fortified against nutritional deficiencies in some emerging markets. Manufacturing – Making premium and out of home consumption products Despite the currently still gloomy economic outlook‚ Nestlé’s focus on
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market and purchase the required ingredients necessary for the preparation of the jollof rice which includes; two cigars of long grain white rice‚ chicken ( drumstick‚ chicken breast )‚ pepper and salt ( to taste )‚ tomatoes ‚ onions‚ seasoning ( three maggi cubes and thyme). Firstly‚ you prepare the tomato stew by pouring the fresh tomato blend into a pot and cooking at heat till the water has dried. Then‚ you add your vegetable oil and the chopped onions and cook at very low heat and stir at short intervals
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istan Nestle Pakistan Limited– Case Study Mission Statement of Nestle - Pakistan To positively enhance the quality of life of the people of Pakistan by all that we do through our people‚ our brands and products and our CSR activities. (End of Mission Statement) Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey
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MCGhttp://www.equitymaster.com/research-it/sector-info/consprds/Consumer-Products-Sector-Analysis-Report.asp http://www.studymode.com/subjects/determinants-of-demand-of-fmcg-products-in-india-page1.html http://www.slideshare.net/hemanthcrpatna/a-marketing-project-report-on-nestle-vs-cadbury http://studygalaxy.com/ordinaryview2.php?rep=149 http://www.nestle.in/ Abstract The major aim of this project is to understand the nature of demand and supply of Fast Moving Consumer Goods (FMCG) in India
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