MARKETING PROJECT Prof. Kiran Sharma MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food
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ISI Analytics FOOD & BEVERAGE INDUSTRY ISSUE 2H 2010 India Industry Research ISIEmergingMarketsPDF intellinet from 203.201.231.35 on 2011-06-29 07:36:35 EDT. DownloadPDF. ISI Analytics – the Business research arm of ISI Emerging Markets A Euromoney Institutional Investor Company www.securities.com Downloaded by intellinet from 203.201.231.35 at 2011-06-29 07:36:35 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. F&B 1. Industry Profile 1.1 1.2 1 Asia Pacific
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PRODUCT LIFE CYCLE CONCEPT OF PRODUCTS LIFECYCLE (ELEMENTARY KNOWLEDGE) Product Life Cycle Definition by Philip Kotler: "An attempt to recognise distinct stages in the sales history of the product " PLC concept implies: Products have a limited life. Product sales pass through distinct stages with each stage posing Challenges/Opportunities/ Problems. Profits rise/fall during different stages of product life cycle. Products require different marketing/manufacturing./ finance/ purchase/ HR
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one year. ITC‚ which has done well for itself in categories like flour‚ salted snacks‚ confectionaries and biscuits‚ has so far shied away from instant noodles; its cooks and experts have not been able to come out with a unique flavour to take on Maggi. GSK has chosen Horlicks Foodles for its entry into salty
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SOCIAL INTERNSHIP REPORT Table of contents Name of NGO: Waste Warriors Title Of Project: Waste Management and Awareness Rising Introduction: Waste Warriors is an experienced and dynamic voluntary organization committed to tackling India’s garbage problem. We do this through a combination of direct action‚ liaison and awareness rising. We currently have 3 major projects
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MARKETING PLAN OF CHOCOLATES EXECUTIVE SUMMARY Cadbury Dairy Milk encapsulates an enormous breath of emotions‚ from shared values such as family togetherness‚ to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic! Cadbury Dairy Milk (CDM) entered the Indian market in 1948‚ and since then for consumers across India‚ the word Cadbury has become synonymous with chocolate. CDM remains at the top of the Indian chocolate market not only because of its most
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Issue paper one: Productivity and Quality Management Executive Report Prepared by G.Y. Attanayake MBA/2003/1448 Course : MBA 501 Managing Business Operations Dr. Travis Perera and Mr. A.K.L Jayawardana July‚ 2003 POSTGRADUATE INSTITUTE OF MANAGEMENT University of Sri Jayewardenepura TABLE OF CONTENTS PAGE NO. EXECUTIVE SUMMERY 4 1.0 INTRODUCTION 5 1.1 MEASURING PRODUCTIVITY IN THE MANUFACTURING AND SERVICE SECTORS 1.1.1 Productivity Defined and Explained 5 1.1.1.1 Why Productivity
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The Marketing Process of Nestle I. Introduction A. Background of the study Nestle Company is known as a food-producing company which widely operates in Europe‚ Asia‚ Australia‚ America and Africa with 470 factories around the world. For the Philippines‚ Filipinos are very much familiar of Nestle as a company of food products which is part of their every day meal. Generally‚ Nestle Philippines produced so many products which marked Filipino
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Table of Contents Executive Summary The growths of the international students are significantly increased every year in Malaysia which brings much business opportunity associated with Malaysia’s education industry. Mr Bernard‚ the owner of Bcafe is contemplating a sale of the canteen at ABC University at RM 500‚000 as he plans to migrate to Australia. The canteen operated for 15 years which serves breakfast and lunch at reasonable prices for 10‚000 students nowadays. Moreover
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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