Robert Lee V. Dagting BSBA-II MM6 Tuesday 4:00-7:00 International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB
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the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out
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MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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Individual Research Paper This research paper involves selecting an important event or person related to media. Then‚ research this event to write an academic research paper. Option 1: Media Event This paper will discuss (1) the historical details of the media event itself‚ (2) the importance of this event or object at the time‚ and (3) the cultural impact that this event had on society in general‚ the development of mass media‚ and on contemporary American life. (Sample topics: the first
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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TOPIC: “RADIO PROGRAM PRODUCTION “ PRESENTED BY: FIZA ASGHAR‚ AMNA WAQAR‚ ANEES MOHIY-UD-DIN AND ZOHAIB AHMED Outline Introduction Qualities of Radio Producer Observation Experience Conceptualize ideas Creativity Selection of Words Elements of Radio Production Studio Microphone Music Artificial Echo Human Voice Radio Programme Production Pre- Production An idea is Born Plan of Action The Script Paperwork Production Post Production Writing for Radio Language
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Media Research-Topic Proposal Television VS Radio In this world of ever-increasing access to different types of media‚ the big question that has to be asked is which is the better medium‚ the TV or the radio. The younger generation votes for TV while the radio is the choice of the older generation. But this is more of a social condition than a trend. TV has many advantages‚ the main being that there is a picture visible on the screen and no imagination is required. An audience can just sit in
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Radio waves and Microwaves Radio communications Radio waves are used to broadcast radio or television signals from transmitters‚ which are then converted into electrical signals with an aerial (which is made out of metal to absorb the radio waves) so you can hear and see them. When done so the aerial converts this wave into an electrical signal (because of the electromagnetic waves energy exciting particles in the aerial and causing them to oscillate/vibrate and thus create an electrical current)
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us‚ eyes will light up as we enter‚ voices will celebrate with us whenever we come into our own power…” Radio is a dramatic and uplifting movie that is based on the true life story of James Robert Kennedy (aka Radio)‚ a mentally retarded African-American‚ who spends his days pushing a shopping cart around the streets of Anderson‚ a sleepy town in South Carolina‚ collecting junk and old radios. It features an emotional story
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Radio and Television Advertising We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advcertised. Two of the best ways to advertise are radio and television. These two mediums effect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this‚ many of us are able to remember products by the jingles or slogans that are used. An example of this is the slogan for
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