1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
Premium Radio Demographics Sirius XM Radio
The Wonders of Radio John Hooker was a man of few words‚ but the few he had spoken painted a bigger picture on what the radio was like from the 1930’s-40’s. In the interview‚ Mr. Hooker was ask several questions to which he was to respond to. Being the radio‚ the questions he answered were about the music and programs that were created during this time period. The way he answered them surely brought light to something amazing of the past‚ as well as leaving Mr. Hooker with a lovely feeling of nostalgia
Premium Frank Sinatra
Radio in the 1920’s In the 1920’s Radio Broadcasting became one of America’s favorite sources of entertainment. During this time period most Americans depended on radio for their source of communication‚ since television was not yet invented. The invention of radio had a major impact on Americans. Radio stations sent out a variety of shows and programs such as; sports‚ musical concerts‚ and newscasts. The radio became a regular past time for Americans in this time period. Radio became a production
Free Radio
Radio Astronomy Essay In the 1930s a huge discovery was made; one that has led to many subsequent discoveries about the world beyond Earth. This discovery was radio astronomy‚ the study of celestial objects at radio frequencies. Radio and optical astronomy are two different ways to study stars‚ planets and moons in the universe; but the most useful would have to be radio astronomy. Despite this‚ there are some who do argue that optical astronomy is the more useful of the two. Radio waves are a form
Premium Radio Electromagnetic radiation Light
Digital Radio — The Sound of the Future Background First there was digital television‚ called "the latest breakthrough in television." Now‚ digital radio is catching on as a popular form of broadcasting. The Federal Communications Commission (FCC) has moved a step closer to bringing digital radio to millions of Americans. What is Digital Radio Digital radio is the transmission and reception of sound that has been processed using technology comparable to that used in compact disc (CD) players
Premium Radio Broadcasting
they are on TV‚ radio‚ or in a magazine‚ there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial‚ their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers
Premium Advertising
A CASE STUDY ON REDIFFUSION RADIO Rediffusion Radio: Rise and fall Two years after the Second World War‚ at a time where radio relied on Amplitude Modulation (AM) to broadcast‚ the inception of Rediffusion gave Singaporeans a whole new experience of listening to music. Through cable transmission‚ Rediffusion’s broadcasts were crystal clear and interference-free (Remember Singapore ‚ 2012). Even though its monthly subscription was priced at $5‚ a considerable high amount in the 1950s‚ Rediffusion
Premium Radio Broadcasting Radio broadcasting
SUMMARY: Kuvo Radio was a radio station created in Denver to enhance the presence of their Hispanic community. The founding fathers of Kuvo Radio envisioned that their radio station would one day be a voice for their local Latino community. The purpose of Kuvo Radio was to start a music station that catered toward the Hispanic community of Denver. ISSUE: Kuvo radio leaders “saw the radio station as a vehicle for establishing
Premium The Station nightclub fire University Perception
Why does Radio One want to acquire the 12 urban stations from Clear Channel Communications in the top 50 markets along with the nine stations in Charlotte‚ NC‚ Augusta‚ GA‚ and Indianapolis‚ IN? What are the benefits and risks? After the Telecommunication act in 1996 significant consolidation occurred in the Radio Industry‚ thereafter Radio companies were able to obtain cost savings by acquiring multiple stations in one area and reaching economies of scale. The nation’s two biggest radio company
Premium Radio Discounted cash flow Weighted average cost of capital
Incromation Processing (CIP) A Cognitive Scheme for Radio Admission Control in LTE systems Biljana Bojovic‚ Nicola Baldo and Paolo Dini Centre Tecnol`ogic de Telecomunicacions de Catalunya (CTTC)‚ IP Technologies Area Av. Carl Friedrich Gauss 7‚ Castelldefels (Barcelona)‚ Spain {bbojovic‚ nbaldo‚ pdini}@cttc.es Abstract— In order to provide QoS requirements in high speed future communication networks‚ such as LTE‚ the operator has to provide a Radio Admission Control algorithm which will guarantee the
Premium Quality of service