Marketing Research CITY FISH GROUP Submitted By: John Michael Permison BSBA III Ma. Luisa Umali BSBA III Edchelle Magat BSBA IV Jovil Palaña BSBA III Rona Bocaya BSBA III Maricris Soliveres BSBA III Submitted To: Cyrus Balingit Marketing Research Professor Introduction Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through information used to identify and define marketing
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food giant with combined sales of over $127 million annually ‚ the largest of any manufacturer. In 1965‚ the Frito-Lay merged with Pepsi-Cola company to form PepsiCo. Flavors of Lay’s..... * Classic Salted * Magic Masala * Spanish Tomato Tango * Amrican Style Cream & Onion * Cheese Mexicana * Tangy Twist * Mango Masatna...etc Nutritional Information..... As a snack food LAY’s brand contains very few vitamins and minerals in any variety. At 10% of daily
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Salted · Magic Masala · American Style cream and Onion · Spanish Tomato Tango · Caribbean Hot and Sweet Chilli Theme based flavours CHAAT STREET · Golgappa Flavour · Bhelpuri Flavour · Papdi chaat Flavour FIGHT FOR MY FLAVOUR CAMPAIGN · Saif Ali Khan’s Spunky Pimento · Mahendra Singh Dhoni’s Balsamic Blast UNCLE CHIPS · The Salty · Pudina Pataka · Papri Chaat · Spicy Treat CHEETOS · Tomato wheelz · Masala balls · Masala cheese puffs Lay’s wafer style sub-range
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Chocolates 10% 3 Chocolate Drinks 15% 4 Edible Oil 12% N.A. Market Segmentation Customer Based Kids Ice-Cream‚ Chocolate‚ Milk‚ Nutramul‚ Sweets‚ Safal fruit drinks. House Wife Dhara Edible Oils‚ Milk‚ Safal tomato ketchup and mixed fruit jam‚ Amul
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AO1.1 Identify and Questions. For my research task I have chosen the question “Research the use of food additives in convenience food. Using a convenience food of your choice‚ carry out a comparative analysis with a homemade equivalent.” For me to investigate the question correctly I will need research a range of additives look at how they are use in convenience foods and develop a dish which is homemade and hopefully taste better. AO1.2 Assemble Relevant Information. Types of Additives. | Example
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When she was younger‚ she could remember having her choice to either eat at McDonald’s or Burger King. ‘At the time’‚ she really did not pay much attention to the menu prices or the nutritional value. Although McDonald’s and Burger King are two of the largest fast-food franchises in the world‚ they have dollar menus and different nutritional value. If she had a choice between the two popular fast-food restaurants which one would she choose? Basing her decision on the restaurants’ years of experience
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BURGER SNACK HAUZ SAN FERNANDO CITY‚ LA UNION (0918) 32-45-987 Alex Dy GENERAL MANAGER EXECUTIVE SUMMARRY Burger Snack Hauz is a locally owned snack house outlet that will be positioned as a sole proprietor business through the creative approach to the company’s image and detail presentation. Burger Snack Hauz will provide a combination of excellent food at value pricing‚ with fun packaging and atmosphere. Burger Snack Hauz is the answer to an increasing demand of snack-type fast food‚
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Unhealthy America American is supposed to be the strongest nation in the world however we have managed to grasp the largest and most unhealthy nation trophy along with it. Americans care more about how quickly they can grab a meal rather than what that meals consists of and how bad the food is for the body. Americans are becoming increasingly unhealthy with every meal they consume. My aunt went on a trip to Greece recently where she says the food was exquisite and utterly delicious. While she
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Size of UK Food Industry The food and drink industry is the largest of the manufacturing sectors accounting for 15% of manufacturing overall‚ with a total turnover of £70bn. The industry employs some 500‚000 people‚ equating to 13% of the UK manufacturing workforce. Food and drink remains the biggest spending category. In 2005‚ consumer spending on food and drink was nearly £153.8bn‚ 20% of total UK consumer expenditure.1 Page 2 Year on year UK consumer expenditure on food is increasing across
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such as a grilled chicken sandwich instead of fried chicken or chicken nuggets. • Choose soups that are not cream based. • Have low-fat salad dressings instead of the full-fat kind. • Have a salad or soup instead of fries. • Use mustard or ketchup instead of mayonnaise. • Order smaller entrée portions in general. For example: instead of a large sub‚ try a small sub with a side salad or piece of fruit. • Order smalls instead of "super-sizing." A large fry has 540 calories and 26 grams of
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