ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural
Premium Marketing Ice cream Brand
Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies‚ both because of its entrepreneurial success and socially progressive vision. In its present form‚ it was incorporated on the basis of Frozen Products Plant No. 8‚ which was set up 65 years ago with support from Anastas Mikoyan‚ a popular and influential political figure. The company manufactures products
Premium Milk Ice cream Marketing
on p.5) Political 1) From 1991-1998 No longer anti-alcohol campaign to boost ice-cream industry. Ice cream industry had to complete with substitute products. 2) Since 1998 Financial Crisis‚ Russian rubles devalued by two-thirds. Russians cannot afford foreign products and companies relied more on national suppliers. 3) 1999 VAT raise. Fruit-based ice-creams and popsicles raised to 20% VAT. Consumer buy less ice-cream because of elastic demand‚ revenue is less. Economical 1) Privatized companies
Premium Strategic management Ice cream Costs
Assignment Submitted By Yours Name here Sep.‚ 2015. In the book The Ice Cream Maker; the author Subir Chowdhury gives a short however compelling business apparatus that serves up important bits of knowledge into the universe of quality which could be connected in diverse sorts of businesses. A few books are terribly long and dull to peruse and add little or nothing to a reader’s information; then there is The Ice Cream Maker. This short book clarifies one of the real issues confronting advanced
Premium Ice cream maker Milk The Long Haul
readers and welcome back!! As the title suggests‚ the first recipe I’ll be sharing is chocolate banana loaf cake with cream cheese glaze. My group and I were given the opportunity to name our creation ourselves‚ but with our limited capacity of imagination and creativity in our brain‚ we ended calling it what the loaf literally represents‚ chocolate banana loaf cake with cream cheese glaze. Do not be fooled by the overly simple name‚ we actually put in a lot of effort coming up with the name but
Premium Chocolate Cake Baking
Ice-Fili “A storied market leader facing competitive pressures” To: Senior Management‚ Ice-Fili February 12‚ 2012 Current Situation Ice-Fili was able to maintain its leading position in the Russian ice cream industry during volatile times. However‚ it now faces even tougher challenges that threaten its future prospects: reduction in ice-cream consumption‚ emergence of cost-efficient regional players‚ and the lack of a quality distribution system. After analyzing the situation‚ we recommend
Premium Marketing Baskin-Robbins Ice cream
SAMPLE BUSINESS PLAN Fast ‘n Fresh Premium Ice Cream Parlor 858 Success Avenue Valley City‚ CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F) Prepared By J. B. Entrepreneur Submitted To: Valley City National Bank 2461 Money Avenue Valley City‚ CA 93xxx Foreword This sample business plan was prepared by Craig Gonzales‚ undergraduate student‚ and by Dewey E. Johnson‚ Ph.D.‚ Professor of Management and Director‚ Small Business Institute‚ Sid Craig
Premium Management Marketing Strategic management
examination but it was still quite okay until something drastic happened… Noticing my glum expression‚ Emily relented at last. “Shall we go and get an ice-cream?”She suggested. I immediately brightened up at the prospect of a refreshing dessert. We headed towards our favourite ice-cream shop and she paid $3 for herself and me. Appetising ice-creams in hand‚ we leant against the railings‚ watching the shoppers pass by below us as we enjoyed our desserts. As I savoured the sweet‚ creamy taste of the
Premium Shopping mall Laughter
Expected Return=E(R_(ASSET ) )= ∑_(i=1)^n▒〖(P_(i ) 〗 x R_(i ))=(P_(1 ) x R_1 )+(P_2 x R_2) E(RICE CREAM) = (.50 x -.02) + (.50 x .20) = -.01 + .10 = .09 or‚ 9% E(RFRISBEES) = (.50 x .06) + (.50 x .12) = .03 + .06 = .09 or‚ 9% E(RUMBRELLAS) = (.50 x .15) + (.50 x .03) = .075 + .015 = .09 or‚ 9% Variance=Var(R)=σ^(2 )= ∑_(i=1)^n▒〖{pi x [Ri-E(R) ]^(2 )}〗 Var(R_(ICE CREAM) )= .5 x (-.02- .09)^(2 )+ .5 x (.20- .09)^2= .0121 Var(R_FRISBEES )= .5 x (.06- .09)^(2 )+ .5 x (.12- .09)^2=
Premium Rate of return Investment Correlation and dependence
potatoes with various species has a sweet smell. The ice cream mix is liquid‚ it is thick and creamy; it is tasteless similar to milk and is white in color. After the sweet potatoes mix‚ which consist of‚ cinnamon‚ butter‚ sugar‚ nutmeg‚ pecans‚ and sweet potatoes was added to the ice cream mix. The mix turned a light orange color. The color adds to the appeal of the product because it is orange just like sweet potatoes. The texture of the ice cream is not smooth because of small pieces of sweet potatoes
Premium Milk Spice Olfaction