Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
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INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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Why did Unilever’s decentralized organizational structure make sense from the 1950’s through the 1970’s? Why did this structure start to create problems for the company in the 1980’s? Because then there was almost no competition in the markets Unilever was targeting‚ they mostly maintained the largest market share and there was probably not so much international influence from other multinationals. The structure began to create problems for the company because influencing other multinationals
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Date: 28th April 2010 [pic] SELLING BEAUTY BELOW THE LINE A CASE STUDY ON UNILEVER BANGLADESH . Summary: Unilever was created in 1930 by the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a logical merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. Over the last four decades‚ Unilever Bangladesh has been constantly bringing new and world-class products for the
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Hindustan Unilever Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of
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(Nestle) 2. Pepsodent------------------------------- (Unilever) 3. Lifebuoy soap ------------------------- (Unilever) 4. Wheatable------------------------------- (LU) 5. Denim(aftershave)--------------------- (Codaa) 6. Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever ) 10. Ariel--------------------------------------
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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses At Hindustan Unilever Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road
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