Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | 311367 2012 Viral Marketing Strategy in “Magnum” Over the years many customers in Indonesia are successfully influenced by advertising by either newsprint or electronic media. Now‚ the power of marketing is not by the advertising anymore‚ customers believe more on what people said. Nowadays‚ customers have more power compared to the past. It is triggered by the development of alternative
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Today Dove offers a wide variety of beauty products from hair products to moisturizers‚ facial products and many more. Dove has always believed and advertised that real women all shapes and sizes are the true inspiration of the brand as a whole. (unilever) Traits often used to describe dove are natural‚ beauty‚ clean‚ soft‚ beautiful‚ diversity‚ acceptance‚ comfort‚ among many others. This is not hard to believe considering the most recent campaigns Dove released like “Real Beauty”. The campaigns
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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it to be a disinfectant bar. Despite that fact‚ since there wasn’t much competition then‚ the brand enjoyed a good market share. But it was only short lived since from mid 80’s to 90’s‚ the competition started thriving. To add to that‚ Hindustan Unilever‚ the parent company of Lifebuoy introduced various other soap bars in India. Needless to say‚ the brand set itself on a mission to revamp its image and to position itself as a brand with which not only the men will associate itself to‚ but also the
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THE BIG SQUEEZE "Rejuvenating a Century-Old Brand" MARMITE IB Business & Mgmt P6 Thursday‚ 6 November 2014 Marmite Food Company is a British company‚ which now forms part of Unilever‚ conceived in 1902 when it opened its first small factory in Burton-on-Trent‚ where it can still be found today. After a couple of years‚ where the recipe was perfected‚ it finally started gaining popularity around England. It is now a black‚ sticky food paste‚ which has a strong and extremely salty flavor
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Contents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis
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towards our economy. FMCG includes the personal care products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main focus is on Hindustan lever ltd‚ Nirma‚ and Godrej. HLL is having largest market share within our country which gives tough competition to other local and domestic companies
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UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Ashish Daga Pramod Heballi H.P. Panda Megha Khamparia Sangeeta Dass Wasim Mukkaram INTRODUCTION OF UNILEVER Anglo-Dutch company. Formed in the year 1930 by the merger of “British soap makers lever brothers” and “Dutch margarine producer union” in Rotterdam. Leading manufacturer & marketer of foods beverages‚ personal care products. Famous brands are knor‚surf‚vaseline‚sunsilk‚lux lifeboy etc. Unilever’s "Real Beauty" campaign for Dove
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Digital presence is prevailing in today’s social scenario. To help carve a niche in the digital space‚ Social Wavelength‚ which is a Social First Digital Agency‚ does a tricky job of understanding the intricacies of running a business in a digital/social world. The joint efforts of Hareesh Tibrewala and Sanjay Mehta (present CEOs of the agency) gave birth to Social Wavelength and helped it grow big. The duo started out with their first venture “homeindia.com”‚ an Indian eCommerce venture in 1997
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