A recession is the contraction phase of business cycle. The official agency in charge of declaring that the economy is in a state of recession is the nation bureau of economic research. According to NBER the recession is defiend as “Significant decline in economic activity lasting more then a few months”‚ which is normally visible in GDP‚ real income‚ employment‚ industrial production‚ and wholesaler- retail sales. WHAT CAUSES RECESSION ? An economy which grow over a period of time tends to
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POPATPUTRA AHAD A. ACKNOWLEDGMENT “Support and guidence should never go without thanks.” These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time‚ which has made me‚ understand its true meaning. I present sincere obligation to my institute‚ MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS‚ Rajkot for providing continuous supports and facilities to complete this research report. I am
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Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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Fundamental Analysis Fundamental analysis is the study of a company’s financial strength‚ based on historical data; sector and industry position; management; dividend history; capitalization; and potential for future growth. It is a stock valuation method that uses financial and economic analysis to predict the movement of stock prices. The analysis attempts to find the intrinsic value of a security that helps investors to make decisions. The fundamental information that is analyzed can include
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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GLOBALIZATION (strategic decisions in context of Oreo and Renault) OREO: Kraft Foods‚ a part of Mondelez International‚ is one of the leading manufacturers of FMCG goods in the World- best known for its confectionary lines. Under Kraft Foods‚ Oreo has expanded all over the World- thus necessitating a perspective on marketing in hitherto unexploited markets in developing nations such as China & India. Kraft uses a multidomestic approach to Globalization‚ which they have adopted in view of several
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Performance management system in Mahindra & Mahindra In Mahindra & Mahindra first of all Departmental goal are set. It uses ‘BALANCE SCORE CARD’ approach which was given by Robert S. Kalpan and David P. Norton in 1992. Through this approach performance are measured in 4 perspectives- * Customer perspective * Internal process * Learning and development and * Financial perspective. After setting departmental goal‚ individual goals are assigned which involves 5 steps-
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History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology 23 Research problem: 23 Type of Research: 23 Data collection:
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Mahindra & Mahindra Ltd. (Automotive Division) Nashik Unit Profile 1.1 About M & M Mahindra & Mahindra‚ automotive division is in the business of manufacturing Utility vehicles‚ SUV‘s and LCV’s. Manufacturing plants are located at Mumbai‚ Nashik and Igatpuri in Maharashtra‚ Haridwar in Uttarakhand & Zaheerabad in Andhra Pradesh. M&M is leader in U V segment and has Indian market share of over 50 percent. The company’s automotive division also exports its products to several countries
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IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based Segmentation 11
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