formal market research at various locations and asking for customer insights. Company took help of their advertising agency to develop a suitable name. Various brand strategy options were looked into and finally they settled on using Scorpio – from Mahindra brand endorsement to give it new independent product position and also to have positive image of being form the house of Mahindra’s. Various positioning options were evaluated to arrive at one that met the criteria specified by the marketing objectives
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“Delivering Farm-tech Prosperity” A report on the Industrial Visit to Mahindra & Mahindra Ltd Tractor Division Plant‚ Kandivali Submitted by Students of PGDM (2010 – 2012 Batch) Kohinoor Management School Proforma of the Report: Background Introduction to Mahindra The Journey Begins… Hands on Approach to Production (where theory meets practical knowledge) Students Opinion Vote of Thanks Background: After concrete efforts of our Management‚ the students of Kohinoor Management
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MAHINDRA & MAHINDRA: CREATING SCORPIO GROUP-4 AAKASH | SRIDHAR | NEHA | CHAITANYA | TRISHUL | VIVEK GLOBAL AUTOMOBILE INDUSTRY Industry was dominated by: ◦ Big three(GE‚ Ford and Daimler Chrysler group) ◦ Big two(Volkswagen‚ Peugeot) ◦ Japanese players (Toyota‚ Nissan and Honda) Japanese model : ◦ emphasised on close working relationship with suppliers. ◦ Shorter production period (12-18 months) ◦ Making highest profits per car reeping between ($1400-$2400) U.S automakers: ◦ emphasised
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The Mahindra Xylo The Mahindra Xylo is a multi-utility-vehicle (MUV) designed and manufactured by Mahindra & Mahindra. The Xylo was launched on 13January 2009 at Nasik. In this new advertisement Mahindra made another attempt to veer away from being seen as just another MUV‚ Mahindra Xylo has come up with a new interpretation of its original proposition of ’The Time of your Life’. ’Happy Legs’‚ the new positioning‚ highlights Xylo’s proposition of space‚ comfort and its innovative features
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Mahindra & Mahindra Limited (M&M) It is an Multinational automobile manufacturing corporation headquartered in Mumbai‚ Maharashtra‚ India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra group‚ an Indian conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed‚ Mohammed
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CONTENTS CHAPTER NO PAGE NO CHAPTER – 1 2-9 • Introduction • Need for the study • Objectives of study • Scope of study CHAPTER – 2 10-31 • Company Profile • Industry Profile CHAPTER – 3 32-66 • Research Methodology • Primary Data • Secondary Data • Review
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR
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Anand Mahindra * Passionate innovator * I call myself a “right brained person.” * The whole feeling in this company has been one of trusteeship. * Innovators are non-conformists. Innovators and entrepreneurs are those who have immense confidence in their capabilities. * If educated properly‚ Indians are second to none in the world. * I worry when times are good. * It’s never only about the money‚ it can’t be. Otherwise I don’t think you can get outstanding results.
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INTRODUCTION OF KOTAK MAHINDRA GROUP 1. The Kotak Mahindra Group Kotak Mahindra is one of India’s leading financial conglomerates‚ offering complete financial solutions that encompass every sphere of life. From commercial banking‚ to stock broking‚ to mutual funds‚ to life insurance‚ to investment banking‚ the group caters to the financial needs of individuals and corporate. The group has a net worth of around Rs. 3‚200 crore‚ employs around 10‚800 people
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ACKNOWLEDGEMENT No task is a single man’s effort. Various factors‚ situations and persons integrate to provide the background for the accomplishment of a task. Behind a successful undertaking are blessing and guidance of many. My sincerest thanks to Mr. Bhupinder Sahni at International services without whose kind benedictions this project would have been impossible. I was fortunate to get opportunities to interact with the real working environment and learnt a lot about the function
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