GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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litre diesel powers the upper three variants. It is coupled with 6 speed manual as also a 6 speed automatic gearbox and the latter will be key advantage for Hyundai. Among SUVs priced less than Rs 25 lakhs‚ only Mahindra Scorpio has automatic transmission (AT) with diesel and the Scorpio is a body on frame vehicle. The AT that Ford EcoSport offers comes only with its petrol model. For the petrol model too‚ there are options of 6 speed manual and automatic transmission. Hyundai Creta is not a sub-4
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History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology 23 Research problem: 23 Type of Research: 23 Data collection:
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Consumer stocks have been the centre of attention in the stock markets for over two years now. But with prices rising and higher interest rates expanding loan repayments‚ will the Indian consumer remain unaffected? We ran an analysis of listed companies in consumer segments such as auto‚ apparel‚ jewellery‚ FMCG and so on over the past four quarters to figure out whether all is well with consumer spending. We found that while some sectors maintained the tempo of sales growth‚ others saw growth
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A SUMMER TRAINING PROJECT REPORT ON “A STUDY ON SAFETY AUDIT IN MOTORS INDRUSTRIES LIMITED WITH SPECIAL REFERENCE TO SHARDA MOTORS INDRUSTRIES LIMITED ” AT SHARDA MOTORS INDRUSTRIES LIMITED Submitted in partial fulfillment of the requirement For the award of Degree Of Master of Business Administration (2012-2014) Submitted By V.ARUN KATHIRESAN 12MBA21 XAVIER INSTITUTE OF BUSINESS ADMINISTRATION (XIBA) St.XAVIER’S COLLEGE PALAYANKOTTAI ACKNOWLEDGEMENT It is my pleasure
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Analysis of Automobile Industry Industry Definition An Automobile‚ a wheeled passenger land vehicle which is self-propelled‚ i.e.‚ has its own engine and which‚ by its discovery‚ put the horses to rest and changed the way of living for the mankind. The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: Bajaj Pulsar‚ Honda Unicorn‚ Honda Shine 2. Scooters: Honda Activa‚ Kinetic Zoom‚ Bajaj Chetak 4S 3. Scooterettes:
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[pic] I. Introduction: ✓ Overview Of The Project: This project is based on the latest technology in automobile (car) industry- HYBRID TECHNOLOGY. In this project we are going to discuss about the hybrid technology in cars‚ the impact of hybrid technology on Indian automobile (car) industry‚ the companies which have adopted and benefited through this technology and the findings & the conclusion. ✓ Hybrid Technology: A hybrid vehicle is a vehicle
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therefore my zodiac sign is the scorpio. The 8th sign of the zodiac‚ the scorpio‚ represents a scorpion. The scorpio is associated with the element of water. The element water‚ which produces people with great emotional depths‚ meaning they are able to understand and respond to emotions of others in a truly understanding matter. The scorpio is influenced by the planet Mars. Scorpios are fierce‚ love a good fight‚ strong‚ dedicated and loyal‚ and ambitious. The scorpio originated from the myth of Orion
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Course: Marketing Management SEM - II CASE STUDY: ORGANISATIONAL BUYING PROCESS M/s Professionals is a private limited company which conducts training across Mumbai for various corporate top and middle level management executives. The company has tie up with foreign dignitaries‚ known personalities‚ Trainers‚ Experts to conduct the training for the Professional Pvt Ltd. There have been many problems in the past of pick up and drop for these dignitaries from Airport to hotel to corporate
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1. Executive Summary Scorpio Books is an ‘independent’ bookshop based in Christchurch‚ established around 32 years ago. It was previously named Pisces Books‚ however that changed in 1979. The range they had used to be ‘counter-culture alternative and quite different’‚ only providing cook books about vegan and vegetarian foods. However over the past 22 years‚ their selection range has extended. This report will be used aid Scorpio Books in future business and will hopefully point out where improvement
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