The Mahindra Xylo The Mahindra Xylo is a multi-utility-vehicle (MUV) designed and manufactured by Mahindra & Mahindra. The Xylo was launched on 13January 2009 at Nasik. In this new advertisement Mahindra made another attempt to veer away from being seen as just another MUV‚ Mahindra Xylo has come up with a new interpretation of its original proposition of ’The Time of your Life’. ’Happy Legs’‚ the new positioning‚ highlights Xylo’s proposition of space‚ comfort and its innovative features
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CONTENTS CHAPTER NO PAGE NO CHAPTER – 1 2-9 • Introduction • Need for the study • Objectives of study • Scope of study CHAPTER – 2 10-31 • Company Profile • Industry Profile CHAPTER – 3 32-66 • Research Methodology • Primary Data • Secondary Data • Review
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INTRODUCTION OF KOTAK MAHINDRA GROUP 1. The Kotak Mahindra Group Kotak Mahindra is one of India’s leading financial conglomerates‚ offering complete financial solutions that encompass every sphere of life. From commercial banking‚ to stock broking‚ to mutual funds‚ to life insurance‚ to investment banking‚ the group caters to the financial needs of individuals and corporate. The group has a net worth of around Rs. 3‚200 crore‚ employs around 10‚800 people
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ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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Mahindra War Room 2015 Tractors & Farm Equipment Caselet MAHINDRA AUTOMOTIVE & FARM SECTORS: TRACTORS & FARM EQUIPMENT - DIGITIZING THE TRACTOR ECOSYSTEM Mahindra Automotive & Farm Equipment Sectors (AFS) comprise businesses ranging from Automotive (including Cars‚ UVs‚ Small Commercial Vehicles‚ Trucks and Buses)‚ Agri-business (including Dairy‚ Seeds and Applitrac equipments)‚ Construction Equipment‚ Powertrains (Engines‚ Transmissions & Gensets) to Tractors. This caselet pertains to the Tractors
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SUMMER TRAINING REPORT ON MARKET RESEARCH AND CUSTOMER SATISFACTION For [pic] Kotak Mahindra Life Insurance By Vintu- Beniwal In partial fulfillment for the award of the degree Post Graduate Diploma In Business Management 2010-12 MATRIX BUSINESS SCHOOL ACKLOWLEDGEMENT It is said‚ “The most important single word is we and the zero important single word is I”. This true even in today’s modern era. It is absolutely impossible for a single individual to complete the
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Customer satisfaction is defined as the measurement of how a company’s products or services meet or surpass its customer’s expectations. It is also a measure of how the customer perceives the way the company’s representatives dealt with his or her needs. Customer satisfaction plays an important role in determining the likelihood of an organization’s success and profitability over the long term. It is an important way of business
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Satyam by Tech Mahindra Anshul Bahre Roll Number - eMEP -10-041 1/27/2011 Table of Contents Jan 7th 2009: The day of confession ................................................. 3 The history of Indian IT Industry ...................................................... 4 History of Satyam............................................................................. 5 Indian companies confirm bids for Satyam...................................... 6 Acquisition by Tech Mahindra .............
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs Secret needs The SUV‚ "Mahindra Scorpio" comes under Real needs. Real need is a need where a customer wants a 4 wheeler whose operating cost ‚ its initial price is low. A customer opts for a Mahindra Scorpio because • It has a combination of pulling capacity. • It is a safer vehicle because of its larger and heavier built and some people like a vehicle with broader
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