successful creation of a customer focussed value proposition. Positioning is all about perception. Perception created in consumer mind and target market mind. Trout and Ries defines positioning as a battle mind. Examples a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers who want a more spacious vehicle. c) Domino’s Pizza for convenience-minded pizza lovers. Benefits being delivery‚ speed‚ and good quality
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1. INDUSTRY PROFILE INSURANCE SECTOR PERFORMANCE: Introduction Insurance is a system of spreading the risk of one onto the shoulders of many‚ Insurance may be described as a social device to reduce or eliminate risk of loss to life and property. Under the plan of insurance‚ a large number of people associate themselves by sharing risks attached to individuals. The risks‚ which can be insured against‚ include fire‚ the perils of sea‚ death and accidents and burglary. Any risk contingent upon these
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EQUITY RESEARCH IN BANKING SECTOR Research Project submitted In Part Completion of Masters of Management Studies University of Mumbai By Amit Kanowjia Under the guidance of Mr. Nikesh Ruparel Vidyalankar Institute of Technology Wadala (E)‚ Mumbai – 400 037 JULY 2010 DECLARATION I hereby declare that the project work entitled “Equity Research in Banking Sector “ submitted to “Vidyalankar Institute of Technology‚ wadala(E)‚ Mumbai-400037 “ is a record of an original
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A Term Paper Report On Consumer Behaviour in Hyundai Motors Submitted in partial fulfilment of the requirements of Bachelor of Commerce Honours (B.COM H) Amity University Haryana‚ Gurgaon (Manesar) Guided By: Submitted By: Mrs. Vasundra Dhingra Anand Dhull Faculty of Amity Business School‚ B.Com (H) 2nd Year Amity University Haryana. Roll No. A50004611036
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global economic slowdown‚ in fiscal year 2012-13‚ the recruiters have continued to show positive interest in our students. Campus placement from September 2012 saw participation of around five major globally renowned companies‚ IBM‚ Genpact‚ Satyam Mahindra‚ ADP. These companies carry the reputation of being very selective in their choice of campuses and of having extremely high standers in their recruitment process. The process began in September with invitation to companies visit the institute for
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BAJAJ AUTO LTD November 14‚ 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of
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a constellation is an internationally defined area of the celestial sphere. These areas are grouped around asterisms (which themselves are generally referred to in non-technical language as "constellations")‚ which are patterns formed by prominent stars within apparent proximity to one another on Earth’s night sky. The Late Latin term constellātiō can be translated as "set with stars". The term was first used in astrology‚ of asterisms that supposedly exerted influence‚ attested in Ammianus (4th
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Introduction The automobile industry‚ one of the core sectors‚ has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong sales in the couple of years in the view of a reasonable surge in demand. The Indian automobile market is gearing towards international standards to meet the needs of the global automobile giants and become a global hub. In this Maruti Suzuki India
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tamil Nadu has been ranked No 1 by the Economic Freedom Rankings for the States of India [1] Possessing the fifth largest economy (2004–2005) among states in India‚ Tamil Nadu is also the second most industrialised state next to Maharastra.[2] It ranks second in per capita income (2004–2005) among large states. It ranks third in foreign direct investment approvals (cumulative 1991-2002) of 225‚826 million ($5‚000 million)‚ next only to Maharashtra 366‚024 million ($8‚100 million)) and Delhi
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Kenan-Flagler Business School SWETHA VASU Marketing 741 SECTION 1 Executive Summary Rosewood is battling with a ‘brand identity’ crisis. While it has maintained a low-key brand image till date (by adopting the individual brand strategy)‚ the potential of a ‘corporate brand recognition’ in a long run seems alluring. Based on the customer life time value analysis‚ customer perception analysis‚ and after analyzing customer needs‚ we recommend the following: 1. Rosewood should adopt the corporate brand
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