development of the STB as the NTO. Singapore Tourism Board (STB)‚ which was formally known as Singapore Tourist Promotion Board (STPB)‚ was formulated to increase Singapore’s attractiveness to tourists. It’s primary roles were to coordinate activities with tourist enterprises‚ enhance and develop the infrastructure and superstructure of tourist facilities and attractions‚ regulate policies and standards within the tourism industry‚ and continually market Singapore as a tourism destination. Over the
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Case Study: Fraikin SA Comparison of Three Financing Options a. Background Analysis Current Situation Founded in 1994‚ Fraikin group‚ the largest French truck rental operation‚ took up 30% of the market share by 2004. The core operation business of Fraikin is to provide its clients with customized trucks and commercial vehicles‚ primarily under long-term operating lease contracts. During the period from 1999 to 2002‚ the number of the leased trucks was continuously increasing (from 59‚600 to
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Luxury Car Market in Singapore Page of Contents Introduction page 3 Environmental Scan page 4 Perceptual Map page 6 Brand Idea page 7 Trends and Ideas page 7 List of References page 8 Appendix page 9 Introduction Definition Luxury cars go beyond average‚ conventional cars in the sense that they provide way more than basic necessities. Luxury cars have more comfortable‚ spacious seats made from better materials like leather‚ have more tools and equipment than what is needed
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PROJECT ON: SINGAPORE AIRLINES Introduction: Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company‚ engaged in providing airline operations‚ airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments‚ namely‚ airline operations‚ airport terminal and food operations‚ and engineering services.
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there are a lot of tourism sites which has gained benefits from it and one of it is the Singapore Zoo. However‚ many of the tourism sites do not aware of the visitor-related management issues that are happening under their area of control. For the Singapore Zoo‚ there is currently an overcrowding issue which has brought detriments for them. In order to deal with the overcrowding issue‚ the manager of the Singapore Zoo can implement one of the management planning tools such as Visitor Management Impact
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SINGAPORE POLYTECHNIC School of Architecture and the Built Environment Diploma in Integrated Events and Projects Management Events and Project Management: A Study on Singapore Grand Prix Sim Pin Yi P0932666 Benjamin Daron Phoon Wei Ji P0962331 Cynthia Teo P0933625 Year of Study: Year 3‚ 2011/2012 Project Facilitator: Mrs Alvena Sam Contents Abstract 5 Acknowledgement 6 Chapter 1- Introduction to Project 7 1.1Brief of Project 7 1.2 Scope of Work 7 1.3 Objectives 9 Chapter
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which city is known as ‘the paradise on earth’? It is Suzhou where I was born. Do you also know what ‘the garden city’ is? It is Singapore where I will enjoy my university life and work for more than ten years. To make people know better about these two beautiful cities which are important to my life‚ I will try to compare and contrast the features of Suzhou and Singapore in terms of public transportation‚ climate and beauty. First of all‚ both cities have a developed public transportation system
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management. These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today’s airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market‚ despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being
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1.Separation of Singapore from Malaysia 2. Why was separation inevitable? Economic reasons Delays in setting up common market Imposition of new taxes on Singapore Attempts to increase Spore’s contribution to the central government Political reasons Political rivalry Racial politics Effects of the Malaysian Malaysia campaign 3. Details of disagreements – Economic reasons Kuala Lumpur saw Singapore as an economic rival – implementation of common market was delayed as a result. Central government
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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