will be. The term industry can be refers to a field or an organisation involve in the production of goods‚ services or extraction of natural resources. There are two types of organisation in an industry‚ product-oriented organisation and service-oriented organization. The term "product" is associated with something that is tangible‚ which is capable of being perceived especially by the sense of touch. The outputs of product-oriented organisation are either end product‚ or components that are assembled
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MAIN CHARACTERISTICS OF A MARKETING ORIENTATED ORGANIZATION Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt‚ promote‚ and differentiate their products and service to meet customers’ needs (Enterprise automation group‚ accessed 2009). Through satisfying customers‚ these organizations can get PROFITS. The STRUCTURE of marketing-oriented
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THE CHARACTERISTICS AND NATURE OF ORGANISATIONS LEARNING OBJECTIVES: on completion of this topic you will have: Developed understanding of the nature and characteristics of organisations Identified generic organisational features An understanding of the different types of organisations An understanding of the role of the organisation as a ‘goals-led‚ open system’ An appreciation of environmental impacts on organisations Developed understanding of the process of organising Be able to
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"Main Characteristics of Hinduism" Hinduism is the third‚ largest religion in the world and considered the oldest. It has roughly 837 million believers totaling to be about 13% of the globes population. It is the leading organized religion in Nepal‚ India in Sri Lanka. The United States alone has about 1 million followers. The characteristics of the Hinduism long history‚ way of life‚ symbolic meaning and the popular yoga practice makes this religion very unique. Hinduism history is built on
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Characteristics of SME’s Marketing Marketing is regarded as relevant to both large and small organisations and basic marketing principles are seen to apply to both of them. It plays a significant role for SMEs as it is essential to the survival and growth of the enterprises but in the same time it is the biggest problem which owner-managers face in their business operations. Chaston (2000) says that truly entrepreneurial firms have a distinctively different approach to marketing which he
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developed by the Stanford Research Institute for describing the eight major types of consumers in the United States. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs as well as common applications for the relevant goods and services. There are several types of marketing segmentation: psychographic‚ behaviouralistic‚ geographic‚ demographic and so on. But now‚ I’d like to discuss about another model‚ which is
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consumer transactions give the Company total annual sales of more than 90 billion swiss francs Nestlé markets its products in 130 countries across the world. Nestlé manufactures around 10‚000 different products and employs some 250‚000 people; A marketing orientated approach means a business reacts to what customers want. The decisions taken are based around information about customers’ needs and wants‚ rather than what the business thinks is right for the customer. Most successful businesses take
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has been expanded to meet the changing needs of consumers‚ providing convenience items in addition to service (Azimont & Araujo‚ 2009). In attending to these changing needs a range of marketing tools known as the marketing mix must be utilised appropriately to guide businesses into a profitable organisation. These elements are often referred to as the four P’s; product‚ price‚ promotion and place and all work together to satisfy customer needs (Solomon‚ Hughes‚ Chitty‚ Fripp‚ Marshall & Stuart
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6 Main Characteristics of Communications Characteristics of communications are given below: (1) Two or More Persons: The first important characteristic of communication is that there must be a minimum number of two persons because no single individual can have an exchange of ideas with himself. A listener is necessary to receive one’s ideas. Therefore‚ there must be at least two persons-the sender of information and the receiver. (2) Exchange of Ideas: Communication cannot be thought of in the absence
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Marketing Audits and its importance to an organisation As of I am starting to write this essay‚ an historic and astonishing incident happened in US—Standard & Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture--US is suffering from recession without any better signs‚ Europe is struggling with debt crisis‚ only growth engine China is also slowing
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