INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered‚ based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics‚ including product features‚ promotion‚ merchandising‚ pricing‚ sales channels‚ and service. Marketing
Premium Marketing
Tourism has been highly touted as a route to the Development of a city or environment. It professes to bring much-needed revenue and employment to the inhabitants of the place‚ while simultaneously claiming to preserve its cultural‚ historical‚ or natural ‘attractions’. These arguments are currently being used by the Rajasthan Government in its mission to expand tourism in the state (an estimated expenditure of nearly Rs.1‚200 crore). Because Udaipur and its surrounding villages are targets within
Premium Tourism
After 1989: Hungarian Tourism in Transition Period Tourism is one of the most important industries in the Central and Eastern European transition economies. Tourism does not only bring in massive hard currencies‚ which transition economies desperately need‚ but also receives tremendous foreign direct investment (FDI)‚ which transition states could possibly benefit from the spillover effects. This paper examines the tourism industry in Hungary after the collapse of Communism in 1989. Firstly‚
Premium European Union
Technology and tourism Anna Baines The author Anna Baines is a freelance journalist. Abstract The travel and tourism industry is starting to exploit technology. This is going to change the nature of the services offered‚ and the nature of work within the industry. Employers and employees may have different perceptions about the likely benefits of technology. Discusses the changes at the “higher” and “lower” organisational levels and suggests that the industry is only partially prepared for the
Premium Tourism
Medical Tourism Medical tourism (MT) is patient movement from highly developed nations to other areas of the world for medical care‚ usually to find treatment at a lower cost. Medical tourism is different from the traditional model of international medical travel where patients generally journey from less developed nations to major medical centers in highly developed countries for medical treatment that is unavailable in their own communities. Services typically sought by travelers include elective
Premium Medicine Health economics Medical tourism
2.3. Components of Supply Chain Supply chain management consists of four typical components. Close Partnerships For a supply chain to function‚ chain members must treated each other equally. Members tend to form strong partnerships in order to maximize production. Partnerships usually extend to an agreement between two firms‚ but in supply chain managements‚ multiple firms agree to partnerships. These partners "manage the total flow of goods from the supplier[s] to the ultimate
Premium Supply chain management Supply chain Logistics
Inventory System for PIMA- Main Branch A Thesis Presented to the Faculty of Mary the Queen College Pampanga‚ Inc.‚ Information System Department GSO Road‚ San Matias‚ Guagua‚ Pampanga In Partial Fulfillment of the Requirements for Associate in Computer Technology By bacani‚ Jeffrey R. dela cruz‚ Melvin S. francisco‚ Alvin nepomuceno‚ Darwell March 2011 APPROVAL SHEET ENDORSEMENT This thesis entitled “Computerized Inventory System for PIMA Drugstore Guagua Main-Branch”
Premium Inventory Inventory control system Data flow diagram
Contract Formation Before determining the validity of the exemption clause‚ the first issue to be raised is when the contract was formed between Frank and Packer Line. A contract is an agreement entered into by two or more parties‚ keeping within the terms of the contractual agreement. For the contract to be enforceable‚ there must have an offer made‚ which indicates willingness by the offeror to be.......(cite a case that illustrate this)‚ an unqualified acceptance (citation)‚ ........In Baltic
Premium Contract
Adventure tourism is a type of niche tourism involving exploration or travel to remote areas‚ where the traveler should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays‚ different from the typical beach vacation. Mountaineering expeditions‚ trekking‚ bungee jumping‚ rafting and rock climbing are frequently cited as an examples of adventure tourism. Adventure travel is a type of tourism‚ involving exploration or travel with perceived (and
Premium Tourism
Abstract This report mainly deals with the basic tourism based concepts and theories relating the same to a case study. The authors starts with a brief introduction on the topic going on to explaining the various impacts that tourism has on the host destination. Socio-cultural‚ economic and environmental concerns are tackled. The author then presents a case study on Botswana elaborating on the various reasons why Botswana’s tourism industry is poised to take a positive turn. The report also deals
Premium Tourism