General Billy Mitchell Mary Olesky Embry-Riddle Aeronautical University‚ History of Aviation Brigadier General Billy Mitchell‚ though at the end of his official military career he was reduced in rank to Colonel‚ was one of the greatest leaders in American military air power. Despite his court-martial and the various punishments that came with it‚ he was still seen over ten years later to be the visionary and great leader that he had been for his entire career and the years after until his death
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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EXECUTIVE SUMMARY General Motors is primarily engaged in automotive production and marketing and financing and insurance operations. GM designs‚ manufactures‚ and markets vehicles worldwide‚ have its largest operating presence in North America. The core competence of General Motors is innovation. This is the driving force behind its $190 above turnover. General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry‚ since 1908
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Porter’s 5 Forces Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive
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“Have you ever used force?”‚ In the spiel “The use of force” by William Carlos Williams‚ a physician uses force to save a child’s life. Doctors make a promise called the “Hippocratic Oath”. This oath assures that doctors do no harm. The story reveals how force is portrayed by all characters. The doctor uses force by holding the little girl down and the little girl resists which just makes the doctor use added brunt. The parents try to help hold her down but she continues to kick and scream. Using
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basketball has some type of force working upon it. For example‚ without friction a basketball player would be unable to stop because inertia states that objects in motion tend to stay in motion. Without friction acting upon the player‚ there is no force to stop him‚ until he hits a wall that is. With this information you can come to the conclusion that without forces‚ there would be no game of basketball. However‚ what exactly is a force? Webster’s dictionary defines force as a push or pull that can
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Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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TABLE OF CONTENT 1. Executives summary ………………………………… 2 2. Introduction …… …………………………………… 3 3. Cause and effect of climate change on the world…… 4 3.1. What is climate change ……………………… 4 3.2. Cause of climate change ………………………… 4 3.3. The Effects of climate change ……………… 5 4. The “Cap and Trade” of Australian …………………… 6 4.1 What is “Cap and Trade” …… …………………… 6 4.2 The effects of “Cap & Trade” on Tourism ………… 7 5. Environmental Analysis of my IP hotel
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