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    competition in the energy market increased‚ gas and energy prices began to fluctuate greatly. Over time‚ Enron incurred massive debts and no longer had exclusive rights to its pipelines. It needed some new and innovative business strategies. Kenneth Lay‚ chairman and CEO‚ hired the consulting firm McKinsey & Company to assist in developing a new plan to help Enron get back on its feet. Jeffrey Skilling‚ a young McKinsey consultant who had a background in banking and asset and liability management‚

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    I. Case Introduction Before Chrysler merged to become DaimlerChrysler AG‚ they were presented with a takeover bid of $55 per share by MGM billionaire Kirk Kerkorian and former Chrysler chairman Lee Iacocca. Kirk Kerkorian was a stockholder in Chrysler and an experienced takeover financier who apparently found Chrysler to be a good buy. Chrysler rejected the offer‚ however‚ stating that the firm was not for sale. Further‚ many Wall Street experts felt that Kerkorian could not come

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    realizing the benefits derived from it. According to the latest IMS Research report‚ worldwide market for video surveillance equipment will grow more than 12 percent in 2012 despite the weak and uncertain economic environment. The global market will be driven by strong demand for video surveillance solutions in the BRIC (Brazil‚ Russia‚ India and China) countries. Over the past few years‚ video surveillance technology has evolved from being just a security tool to a tool for monitoring things like

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    Marketing Strategies SYMMS (MARKETING) Case study on Bharat Heavy Electricals LTD. Summary of the case study: Public sector ‘Bharat Heavy Electrical Limited’ is India’s largest engineering and manufacturing enterprise‚ operating in the energy sector since 1956‚ it employs 42‚000 people. BHEL manufactures over 180 products categorised into 330 major product groups. The operations of BHEL are organised into three business sectors viz.‚ power‚ industry and overseas business. BHEL registered

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    Unit VI Case Study: Amazon.com By Chanda Maneval Amazon.com’s success online is attributed to many reasons: first they are a massive e-commerce pure-click business‚ meaning that they exclusively use the Web site to facilitate or conduct the sale of products (Kotler & Keller‚ 2012). Being a pure-click company allows products sold on Amazon.com to have a lower price than those found in the brick-and-mortar companies due to lower overhead prices (McArdle‚ 2012). They also have about

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    Video Games

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    ! ! Negative Impacts of Video Games on Children ! ! There are various types of video games that negatively effect to children in today’s soci- ety. Playing video games became a popular activity. In nowadays‚ it is a multibillion-dollar in- dustry bringing in more money than movies and DVDs. Many children spend large amounts of time playing them.Video games are becoming more complex and realistic. Some video games may promote learning‚ problem solving and help with the developmental skills and

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    CHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? In this context‚ what is the nature of Lincoln’s business and upon what bases does this company compete? 2. What are the most important elements of Lincoln’s overall approach to organization and control that help explain why this company is so successful? How well do Lincoln’s organization and control mechanisms

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    CASE STUDY AND ANALYSIS I. TITLE OF THE CASE “Andy’s Recipe” II. POINT OF VIEW Andy Garafallo III. TIME FRAME Present IV. AREAS OF CONSIDERATION A. Company Background Andy Garfallo an Italian restaurant owner and manager‚ whose restaurant is celebrating 25th anniversary and continuously offering his recipe for success since founded. Andy is a type of manager who is not only a boss but a manager and a teacher as well. But just like any other business Andy is also confronted

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    ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer

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    As I Lay Dying Analysis

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    exists as an important motif‚ frequently referred to by authors and readers alike as the most sacred of literary loves. Written nearly sixty years apart‚ Beloved‚ by Toni Morrison‚ and As I Lay Dying‚ by William Faulkner‚ explore the motif of motherhood and a mother’s love. At their cores‚ Beloved and As I Lay Dying are stories about mothers and their children. Published in 1987‚ Morrison’s Beloved tells a heart-wrenching story of the everlasting effects of slavery in America by centering around the

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