OMG ACTIVE CEREAL TWO-YEAR MARKETING PLAN By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers‚ so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan
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The Changing Face of Food in the US Monsanto is the world’s largest agricultural biotechnology corporation‚ accounting for over 90% of the genetically engineered organisms on the market. With Monsanto being a monopoly‚ controversies arise for farmers. “Farmers have found themselves stuck between Monsanto and a hard place” (Delano). The controversies are due to many reasons such as the lack of choice for farmers and the schemes used on farmers. Farmers came to understand that they have no choice
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In the short story the last dog by Katherine Patterson the main character brock who was born and lived in a futuristic dome where the superiors had made the image to the residents that outside of the dome is a destroyed barren and dead waste land and that everything is poisoned including the air and nothing is able to live. My opinion is that I found the story interesting but lacking in certain parts that made it sound stupid and very awkward in certain parts of the story. The plot of the story is
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The book Omnivore’s Dilemma started off with a question like many other books do but this question is simple‚ what should we have for dinner tonight? But the answer is way more complicated than the just the simple question that is asked. In the book Omnivore’s Dilemma‚ Pollan examines humans eating problems and how food affects humans as a society also he is talking about food as cultural significant object and increasing food availability as a problem in our society. The Omnivore’s Dilemma is an
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Mexican Culture‚ like any other culture‚ is a very unique thing. They have their own foods‚ holiday‚ traditions‚ and much more. To learn more about Mexican Culture I interviewed a friend named Sofia that used to live in Monterrey‚ Mexico. I played sports with Sofia in high school so I knew her and her family pretty well and I felt comfortable going to her house for dinner. Her father made home-made tamales for dinner and she made pineapple stuffed empanadas for dessert. After dinner‚ we discussed
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Vice’s article titled “GMOs Aren’t That Bad but Monsanto is Worse” rhetorically argues that Monsanto‚ a horrible agricultural-biotechnology corporation‚ is improper engineering and is pushing genetically modified organisms (GMOs) on North America. Vice’s key point is that not only does Monsanto engineer and push unhealthy‚ hazardous inorganic seeds and foods on consumers‚ but manipulatively takes advantage of the market. The use of pictures‚ links to more information‚ and conversational language
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Corrupted Corn Grocery stores are guilty. They have stooped to prioritizing speed and quantity over quality. In The Omnivore’s Dilemma Pollan aggressively attacked to reveal the evilness the food industry has been striving to hide. His vexation is clearly shown in his thesis "But forgetting‚ or not knowing in the first place‚ is what the industrial food chain is all about‚ the principal reason it is so opaque‚ for if we could see what lies on the far side of the increasingly high walls of our industrial
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The fact that the movement of people‚ food‚ and manufactured goods can have a negative impact on public health does not necessarily mean that their movements should be restricted at all times and in all circumstances. People who have highly contagious diseases and know that they have such diseases‚ especially when the disease is airborne‚ for example should be willing to restrict their travel until the danger of contagion has passed. If they are not willing‚ restricting their travel across international
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As a producer of genetically modified seeds that lead to larger crop yields and eventually larger profits for farmers‚ Monsanto has a moral obligation to farmers who have grown crops and saved seeds for the next crop for hundreds of years before Monsanto began changing the genetic makeup of the seed. Farmers should not feel obligated to Monsanto as they have manipulated the future of farming through patent protection of intellectual property. Some thoughts should be discussed regarding Monsanto’s
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Harvesting Wheat From the ancient times‚ wheat has been the major crop that makes people survive. To this day‚ we still rely on wheat to fill our stomachs. When people think of the agriculture of California‚ they don’t have their first thought on wheat. However‚ wheat is grown throughout the whole state. California was once said of having the finest wheat in the nation‚ and we have the largest milling capacity of all states. With such a great weather fertile land and a huge landmass‚ California
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