Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits
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Recidivism is basically to relapse. How Toni Fabelo Proposes to Measure Recidivism In order to measure recidivism‚ Fabelo stresses to have a full understanding of recidivism‚ understand how it is measured‚ and determine the implications of adopting recidivism rates as measures of performance (Maxfield‚ 2015‚ pp. 83-84). There are indicators such as rearrests‚ reconvictions‚ or incarcerations
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Measures of Central Tendency Objectives of the chapter • To use summary statistics to describe collections of data • The main goal is to come up with the one single number that best describes a distribution of scores. • Lets us know if the distribution of scores tends to be composed of high scores or low scores. • To use the mean‚ median and mode to describe how data bunch up. The sales of 100 fast food shop is given below: Sales No. of (in 000s) Shops 700-799 4 800-899 7 900-999 8 1000-1099 10
Free Arithmetic mean Average
Capsim Success Measures RETURN ON EQUITY (ROE) Formula Description: What Does Return On Equity Tell You? Return on equity (ROE) is net profit divided by total equity. Return on equity tells you how effectively a company is using the dollars invested in it by stockholders. ROE is the most often quoted single statistic when describing a firm ’s performance. It is also one of the statistics considered to be most useful by stockholders. RETURN ON ASSETS (ROA) Formula Description: You determine
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drawn from different parts of the community and can be parents and staff or from the LA‚ the community and other groups. This helps ensure the governing body has sufficient diversity of views and experience but does not mean governors of a particular category represent that group on the governing body. For example‚ parent governors do not represent the parents at the school and do not report back to them. Responsibilities The governing body has a range of duties and powers and a general responsibility
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CHAPTER 4 Personality and Values LEARNING OBJECTIVES After studying this chapter‚ students should be able to: 1. Define personality‚ describe how it is measured‚ and explain the factors that determine an individual’s personality. 2. Describe the Myers-Briggs Type Indicator personality framework and assess its strengths and weaknesses. 3. Identify the key traits in the Big Five personality model. 4. Demonstrate how the Big Five traits predict behavior at work. 5.
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Interests: The Measure o f Negotiation D a v i d A. L a x arid J a m e s K. Sebenius People negotiate to further their interests. And negotiation advisers urge attention to interests--often solemnly‚ as if the suggestion were original and surprising. Yet Socrates ’ admonition to " K n o w Thyself" surety scoops any late twentieth century advice of this sort. So‚ academic compulsiveness aside‚ w h y write an article o n interests or‚ more to the point‚ w h y read one? The answer‚ in part‚ is that
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Importance of nonfinancial measures offer four advantages based on financial date. First‚ the long term organization strategies they do not deal with profitability‚ competitive‚ strength and longer term strategic goals. They only do their job of new product development and expand organizational capabilities which are important for strategic goals. Second‚ intangible assets which is intellectual capital and customer loyalty of company rather than balance sheet. Third non financial measures help us to predict
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Activity 3-Stakeholders‚ Categories & Responsibilities of Organizations 1. Describe the basic features that distinguish the four basic forms of business ownership: sole proprietorships‚ general partnerships‚ C corporations‚ and limited liability companies. Ownership of C corporation is represented by shares of the stock‚ or shareholders‚ it is the most common type of the business‚ where ownership to the shareholders offers a limited liability to all its owners. Limited liability companies
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