Management Theory & Practices Question 1.Explain Decision making process and various types of decision with examples? Ans: Decision making can be regarded as the mental processes (Cognitive process) resulting in the selection of a course of action among several alternative scenarios. Every decision making process produces a final choice. The output can be an action or an opinion of choice. Developed by B. Aubrey Fisher‚ there are four stages that should be involved in all group decision
Premium Fair trade Decision making
Farzana (2012) this study is to explore how consumers’ psychological factors (Motivation‚ perception‚ and attitude) are associated with brand equity (brand loyalty‚ brand association‚ perceived quality‚ and brand awareness) of laptop. The result revealed that‚ consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others‚ especially
Premium Psychology Economics Social sciences
The Effect of Consumer Perception on Green Purchasing Behavior in Iran Mahmoud Manafi1‚ Roozbeh Hojabri2‚ Mojtaba Saeidinia3‚Ehsan Borousan4‚ ‚Pegah Khatibi5‚Bahdor Ganjeh Khosravi6 1DBA Student‚ MMU‚ Faculty of Management‚ mahmoud_manafi@yahoo.com 2DBA Student‚ MMU‚ Faculty of Management‚ rhojabri@gmail.com 3MBA Student‚ MSU‚ Faculty of Management‚ moji_island@yahoo.com 4MBA Student‚ MMU‚ Faculty of Management‚ ehsan_boroosan@yahoo.com 5MBA Student MMU‚ Faculty of Management‚ sweetestmeir@yahoo
Premium Environmentalism Marketing Sustainability
Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
Premium Credit card Marketing Credit cards
its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So‚ it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care‚ oral care and household products. HUL‚ P&G‚ Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network
Premium Marketing Management Supply chain management
and Robert E. Burnkrant. 2001. “The Moderating Role of Commitment on the Spillover Effect of Marketing Communications.” Journal of Marketing Research 38 (4): 458-470. Alba‚ Joseph W. and J. Wesley Hutchinson. 1987. “Dimensions of Consumer Expertise.” Journal of Consumer Research 13 (March): 411-454. Alba‚ Joseph‚ John Lynch‚ Barton Weitz‚ Chris Janiszewski‚ Richard Lutz‚ Alan Sawyer‚ and Stacy Wood. 1997. Anderson‚ James and James A. Narus. 1990. “A Model of Distributor Firm and Manufacturer Firm
Premium Marketing Brand Customer service
Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it
Premium Brand Marketing Brand management
Case Study # 3 Rollin’ in a ‘Sclade 1. Cadillac’s “new customer” can be described as a subculture for many reasons. A subculture can be defined as a group whose members share beliefs and common experiences that set them apart from others. In 1998‚ when GM introduced its first Escalade‚ a new customer based was created for Cadillac. Prior to this new product‚ the customer base of Cadillac primarily consisted of upper-middle class‚ aging‚ Caucasian drivers. The conception of the Escalade extended
Premium Appeal United States Culture
“The Influences of Background Music on the Consumers’ Buying Behaviour” Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7
Premium Tempo Scientific method Qualitative research
Introduction to Consumer Behavior and Marketing Strategy: (Key terms + explanation in notebook) Slide 2: Why is CB part of marketing? Term: marketing concept -Successful companies: designing the entire organization to serve customers and stay close to them. Committed to developing quality products and services and selling them at a price that gives consumer high value -All departments focus on doing their jobs in ways that enhance the value of products to consumers -Three major reasons why
Premium Marketing