Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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The tourism in Hong Kong Hong has a lot of tourism‚ and a lot of places t go and vist but these 10 are the most famous and favorites. * Avenue of stars Stunning views of the harbour tower above you‚ while the names of Hong Kong’s movie icons lie beneath your feet * The peak Out-of-this-world view of skyscrapers‚ the glittering harbour and the green hills of the distant New Territories * Ladies market About a klick of street-market bustle and clothing‚ accessories and souvenir bargains
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tourism industry in Hong Kong further lost its lustre? For years‚ a huge amount of tourists from all over the world had flooded into the territory in search for Hong Kong¡¦s shoppers¡¦ and gourmets¡¦ paradise. However‚ recently‚ Hong Kong seems losing its edge in luring tourists. Hong Kong used to supply goods with cheap prices because of its simple tax system which charges low tax on almost every item except cigarette and alcohol. Because of that‚ clothes in Hong Kong are of good quality but
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JetStar Hong Kong 1. Jetstar Hong Kong is a proposed low fare airline‚ based at Hong Kong International Airport which plans to commence services in 2013.1 2. It will be formed as a strategic alliance between China Eastern Airlines and the Qantas Group. The two carriers will invest as much as $198 million‚ with each company holding a 50% share.1 3. It will initially serve short-haul routes to cities in China‚ Japan‚ South Korea and South East Asia.1 4. The business strategy of JetStar
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In 1836‚ the Chinese government undertook a major policy review of the opium trade. Lin Zexu volunteered to take on the task of suppressing opium. In March 1839‚ he became Special Imperial Commissioner in Canton‚ where he ordered the foreign traders to surrender their opium stock. He confined the British to the Canton Factories and cut off their supplies. Chief Superintendent of Trade‚ Charles Elliot‚ complied with Lin’s demands in order to secure a safe exit for the British‚ with the costs involved
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phenomenon of Hong Kong Kids I The Phenomenon of Hong Kong Kids THE PHENOMENON OF HONG KONG KIDS II Abstract In recent years‚ children who born after 1990s are labeled “Hong Kong kids”. The comments towards “Hong Kong kids” are mostly negative. This paper is aimed to discover “Hong Kong kids” characteristic‚ and the cause of this phenomenon. Throughout examining “Hong Kong kids”‚ it can
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Rizal in Hong Kong 19 November 1891 In the evening Rizal arrived at Hong Kong. 26 November 1891 From Hong Kong Rizal sent to Manuel Camus in Singapore 20 copies of the Fili‚ 6of the Morga and 4 of the Noli. He gave Camus 25 percent commission for thebooks sold. 1 December 1891 He asked permission from his parents to join them in Manila in their sacrifices andat the same time‚ encouraged them to have a little endurance. He said: " I havelearned of the exile of four townmates to Jolo and of
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market between Western European and Hong Kong‚ focusing on the customer behaviour and influences in the grocery retail store formats. This is an attempt to see how logistics operations to fulfill in structure and control in the grocery market‚ thereby‚ to enhance the efficient and effective operations and inventory availability. Finally‚ the recommendation of entry into the Hong Kong grocery retail market. 2. The differences between Western European and Hong Kong consumer behaviour in the grocery
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Executive Summary In Hong Kong‚ it is very common that both parents need to have a full time job in order to support the expenses of a family therefore many of the children were not taking care by their own parents but only house maid or grandparents. They are not used to communicate with their own parents. As of the situation is becoming worst day by day‚ Marathon Sports have come up an idea which to create an event for parents and kids to join together. Marathon Sports will host a 5K marathon
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1.1 Parody in Hong Kong Definition http://robsonhall.ca/mlj/images/Articles/33v2/reynolds.pdf Parody‚ a term derived from the Greek word”parodia”‚ has an ancient heritage. Later Greek and Roman writers used the term parody to refer to a more widespread practice of quotation‚ not necessarily humorous‚ in which both writers and speakers introduce allusions to previous texts. The “popular perception of parody and the standard dictionary definition” conceives of parody as a “specific work of humorous
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