iStockPhoto Creating a New Market for ‘MicroStock’ – Background IStockPhoto.com was established by Bruce Livingstone in 2000. Bruce had a dream of becoming a professional photographer and with over seven thousand photography images in his personal collection at the time it was difficult if not impossible to reach all the agencies to show what he is capable of. Instead of sending out his images he decided to share them on a website which allowed everyone to download them. With over several thousand
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Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Dell dropped out of school in order to focus full-time on his fledgling business‚ after getting about $300‚000 in expansion-capital from his family. In 1985‚ the company produced the first computer of its own design‚ the "Turbo PC"‚ which sold for $795. PCs Limited advertised its systems in national computer magazines for sale
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Business Model Generation- http://www.slideshare.net/techdude/business-model-generation Canvas Definition of Business Model: A business model describes the rationale of how an organization creates‚ delivers and captures value. This book offers a concept that allows you to describe and think through the business model at your organization‚ your competitors‚ or any other enterprise. The authors believe that a business model can best be described through nine basic building blocks that show the logic
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------------------------------------------------- The KFC Business Model The Colonel began franchising his chicken business in 1952 by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The Colonel awarded Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulated a payment of a nickel to Sanders for each chicken sold. Sanders sold his interest in the U.S. company for $2 million to a group of investors headed by John Y
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Nike: a case of co-creation Evaluations and Recommendations on the theoretical aspects of co-creation and its implications in the current Nike marketing activities. Table of Contents 1. Executive Summary....................................................................................................3 2. Company Background................................................................................................4 3. Current Marketing Activity.......................................
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Table of content EXECUTIVE SUMMARY 1.0 INTRODUCTION…………………………………………………………..…..1 2.0 METHODOLOGY…………………………………………………………...…2 3.0 FINDINGS………………………………………………………………....…....3 3.1 Tuckman’s four stage model for team building. 3.1.1 Theory in practice…………………………………………….....4 3.2 Collective and Individualistic cultures within International teams………4 3.2.1 Individualism…………………………………………………......5 3.2.2 Collectivism……………………………………………………....5 3.2.3 Theory in practice…………………………………………...……6 3.3
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Innovative Business Model Inditex‚ the company that owns Zara has an innovative business model that serves as the foundation of its strategic capability. The business model of Zara gives utmost importance to customer and continuous innovation. The organization considers the customer as the beginning and end of its business. However‚ Zara has pushed forward by giving the customer an active role from the start of the chain and turned it into the principal drive for its entire business model. The requests
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Corporate Social Responsibility is a commitment by a business to consider not just the shareholders‚ but the interests of all stakeholders impacted by its activities. These include the employees‚ the consumers and suppliers of the business‚ the community in which it operates‚ and the environment. This report seeks to analyse the strategic Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced with an issue‚ to critically assess the effectiveness of these policies
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e-Business Model The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models‚ target market‚ products‚ and services‚ and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B)‚ a business to customer (B2C)‚ and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent a
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bore the extra costs of supplying it from Spain Response Time Customers require Zara to offer fast response to the fashion trend. Variety Zara has a vertical scope and sell clothing for men‚ women and children‚ and women section is the major section of these clothing retailers. Zara owns much of its production‚ and can offer more choices in more current fashions than many of its competitors. It delivers merchandise to its stores twice a week‚ and since re-orders are rare the stores look
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