Chapter 1 Introduction Source: https://maps.google.com.ph/ Maria Cristina hotel is one of the most preferred hotels in the heart of Iligan City. It is located at the center of the city‚ near the public plaza. This hotel has a vintage appeal to it‚ boasting as the oldest hotel in Iligan City. It accommodates visitors with air conditioned rooms‚ hot and cold running water‚ and restaurant-coffee shop. The banquet halls can accommodate 500‚ 150 and 60 persons for private parties‚ wedding receptions
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The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve
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Creating Customer Value in Tourism and Hospitality Industry‚ pp. 752-763 M. Drljača: METHODOLOGY OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL MIROSLAV DRLJAČA‚ MSc‚ Researcher Zagreb Airport‚ Ltd.‚ Zagreb‚ Croatia METHODOLOGY OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL UDC 65.012.4:640.4 Preliminary communication Requests of interested parties‚ amongst which the customer has the central position‚ are starting points of quality management system that complies with requirements of ISO
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management 6. Solution 7. References 1. Description of my organisation Travelodge is budget hotel brand that was launch on the UK in 1985 and currently operates more than 450 hotels in Ireland‚ Spain and the UK. The company is growing very fast and is planning to operate more than 70‚000 rooms‚ approximately over 1000 hotels by 2020 and be the biggest hotels operator in London by the 2012 Olympics. Around eight million people stay with Travelodge every year‚ booking the rooms
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Omni Hotels & Resorts History‚ Mission‚ and Vision What began in1958 New Hampshire as a 35 bedroom inn has now flourished into a worldwide luxury brand hotel- Omni Hotels & Resorts. With resort destinations‚ convention locations‚ city centers‚ and well-known landmark locations‚ Omni Hotels has a grasp on markets across the nation and internationally. Omni Hotels & Resorts prides itself in exceeding guests ’ expectations as well as providing an inspirational and nurturing environment for its associates
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SERVICE OPERATIONS MANAGEMENT IN HOTELS-AN APPROACH TOWARDS QUALITY AND COMPETITIVENESS Introduction There is a growing body of literature that examines the impact that operations management has on the expectations and perceptions of customers as preliminary stages for creating customer loyalty (Armstrong et al‚ 1997‚ Johnston‚ 1999‚ Becker and Murrmann‚ 1999‚ Brady et al‚ 2001‚ Hope and Potter‚ 2006‚ and Hill‚ 2005). Therefore‚ the main purpose of this research project is to introduce the concept
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Traveling is one of the favorite hobbies almost all people have. There are several ways for traveling around the world‚ and they all include some good things and some bad things. Backpacking and staying in hotels are two of the most common ways of traveling‚ that why they are used by most people. The major differences that could be discussed between these two ways of traveling are the costs‚ the safety of the staying‚ and the availability of plans. Backpacking has been used by teenagers for a long time
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“MARBELIOUS HOTEL & SPA” Prepared for: Professor M. Albarran Foundations of Hotel Management: HMT 320 DeVry University Prepared by: Mabel Diaz Presented on: 02/12/2012 Table of Contents Introduction Pg.3 Geographic Location and Attractiveness Pg. 4 Target Market Pg. 4-5 Details‚ Description‚ and Amenities Pg. 5-6 Selection of Rooms Pg. 7 Revenue and Occupancy Data Pg. 8 Hotel Management
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DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling‚ restaurants‚ accommodations‚ and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved due to prohibitive legal regulations that are now being relaxed. Presently‚ most Texas residents choosing to gamble must travel to adjoining states. Up to now‚ this has been a prosperous situation for
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Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s finest hotel management companies‚ garnering international awards and recognition from prestigious publications and industry partners. Their chain comprises 49 deluxe hotels and resorts in key cities of Asia and the
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