Assessment 4- Data Analysis Report Factor 1- Safety- This factor measures the extent of how safe individuals believe public transport is. A high score on this factor would mean- That the individual perceives public transport as quite a safe option for them to take. Relationships found in this factor (safety) include- * Quite a significant relationship with regular transport use with a P-value of 0.01‚ where regular users scored a mean of 4.1 whilst non-users only scores 3.2 * A relationship
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When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world. With the assistance of an organization by the name of Wieden & Kenny‚ they developed the “Evolution” campaign that focused on their commitment to runners and starting what we now know them for‚ their innovation. In the 1980’s Nike was again taking sports by leaps and bounds by introducing their Nike Air line of shoes endorsing Michael Jordan. This paved
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CRITICAL ANALYSIS OF AN IMC CAMPAIGN: SKITTLE’S DAZZLE THE RAINBOW CAMPAIGN The campaign * Embracing alternative product uses and taking in to the next level‚ Skittles rolls out its social media marketing campaign: “Dazzle the Rainbow” in October 2010.Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy. * It was a 24 hour live streaming response campaign that features David Phoenix‚ a man who says he “can
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KENDRIC EMBREE APRIL 10‚ 2015 MARKETING MANAGEMENT PROFESSOR SCOTT ECKERT Why are we developing a new IMC campaign? What is the problem? Dolce and Gabbana is a world wide international fashion design company whose unmistakable style combines strong innovation with Mediterranean origins. With stores across the nations and a very impressive consumer base‚ Dolce and Gabbana is a force within the fashion industry. Recently‚ the designers came under huge controversy from an interview which
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Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition
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INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PROPOSAL Integrated Marketing Communications Campaign Overview for Lisa Brown 1 | P a g e Overview As a small boutique designer label‚ Lisa Brown has limited resources to implement a detailed marketing plan. However‚ in such a competitive environment‚ it is increasingly important
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1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives‚ and use different promotional methods to increase market sales and achieve goals. Advertising‚ sales promotion‚ public relations‚ channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective
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Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
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plan is to be submitted in written form and also uploaded through the RMIT course website. The plan should be formulated in the context of the Integrated Marketing Communications Process. It should be completed as follows: STAGE 1 Stage 1 of the IMC plan details the research and analysis undertaken in preparing your group’s creative brief. 1. Situation Analysis Perform a thorough analysis of the situation confronting the brand‚ internally and externally. The purpose of this is for the learner
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IMC Plan Outline 1. Executive Summary 2. Problem Statement 3. Situation Analysis a. SWOT i. Strengths of the organization ii. Weaknesses of the organization iii. Opportunities in the environment (e.g.‚ demographics‚ political‚ legal‚ technological‚ social‚ cultural
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