Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marketing‚ where IMC has become a major way of achievement the objectives of a company‚ there is a need to identify opportunities to increase its impact on consumer
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For my speech I chose the WWF campaign “Saving the Arctic”. WWF is an international non-governmental organization which works in many countries around the world. The WWF campaign that I am going to discuss is concerned with the major ecological changes In the Arctic. These changes affect the life and survival of Arctic animals‚ endangering their natural habitat. I chose to discuss particularly this campaign because I think many people neglect the responsibilities of their actions and abuse the nature
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acquisition of other companies‚ persistent attempts to overtake its major U.S. competition‚ and an early emphasis on building a global presence overseas where little competition existed. 1.2 Background:- Colgate was founded in the United States in 1806 and for the first 100 years‚ its business focus was only there. However‚ in the very early 1900 ’s‚ the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Introduction to UB group UB group based in Bangalore‚ is a conglomerate of different companies with a major focus on the brewery (beer) and alcoholic beverages industry. The company markets most of its beer under the Kingfisher brand. The group is headed by Dr Vijay Mallya. The UB Group was founded by a Scotsman‚ Thomas Leishman in 1857. Kingfisher‚ the
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In our world today‚ we have the tools and technology necessary to influence elaborate campaigns‚ but ultimately‚ bad always comes with the good. I have been given the opportunity to run a committee at the University of Texas that analyzes different campaign methods in hopes of choosing the one that best portrays democracy. The committee and I want to make sure the elections for the student government are equal‚ efficient‚ and successful in all areas of their platform. All of are arguments are based
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THE GALIPOLI CAMPAIGN The Gallipoli campaign which took place from the 25th of April 1915 until the 20th of December 1915 was a horrific battle with huge bloodshed and a total death toll of over one hundred and thirty thousand. Over the nine month campaign‚ New Zealand men faced numerous successes and many failures which had an impact on the on the outcome of the campaign. A main success turned failure was the battle to gain the Chunuk Bair summit. Many New Zealand men were lost but the task at hand
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effort or money in broadcasting it. 2. Discuss the pros and cons of the shock advertising campaign that Benetton used for many years. Pros – The more controversial that shock advertising gets‚ result in more attention that it receive from the public. In term of advertising‚ this can lead to the increase in the viewer without having to spend more money in broadcasting the message or the campaign. In this case‚ for the positive way‚ Benetton received the brand awareness and also the feeling
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What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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Barnardos campaign Media coursework the usual purpose of advertising is to make the target audience aware of the company’s products and or services. It is also a way of attracting people to spend money on their goods or services‚ so they can make money. A lot of advertisements are designed to compete with other rival companies‚ so the customers will buy or use their products instead of their rivals. However charity advertising is very different; it doesn’t seek to sell any product or service‚
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