IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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SHORT STORY “EDUCATING RITA” A Literature Class and a “Social” Comedy It is a British movie based on a play written by Willy Russell that narrates the relationship of the two main characters: Susan (who asks to be called as Rita at the beginning of the story) and Dr. Frank Bryant. Susan is a young lady who belongs to the working-class‚ she works as a hairdresser and is about to get marry with her boyfriend‚ even though‚ after knowing Dr. Frank Bryan‚ she experiences a sense of freedom that leads
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Dove Dove is a personal care brand owned by Unilever. It is imported and marketed by Hindustan Unilever Limited. Dove has become a national talking point and was ranked number three in the body lotions market‚ ahead of L’Oreal‚ Garnier‚ Neutrogena‚ and Olay. In the year 2004‚ Unilever won the “marketer of the year” award for its brand Dove. It is now considered as a moisturizing bar and a beauty bar. Also‚ Dove has many different products such as‚ bar soap‚ body wash‚ shampoo‚ body lotions‚ hair
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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EXECTIVE SUMMERY Dove Company is specialized to produce chocolate products‚ the brand would like to launch a new product category “Low-fat Chocolate Ice-cream”‚ which name as “Dove Low Fat Temptation “‚ to increase the company’s overall profit by 5% within 1 year. The new product is made by less than 10% fat and high-valued nutrition ingredients as to provide unique chocolate enjoyment through category extension to its existing target market - chocolate lover‚ especially the youngsters and ladies
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Rita Moreno Rita Moreno is a Puerto Rican singer‚ actress and dancer. She is the only hispanic who have won an Oscar‚ a Grammy‚ a Tony and an Emmy. She was also the second Puerto Rican to win an Academy Award. She was born Rosita Dolores Alverío in Humacao‚ Puerto Rico on December 11‚ 1931. She had one husband‚ Leonard Gordon and they were married until his death in 2010‚ they had one child. Rita Moreno got her start on Broadway at the age of 13. Her most notable performance was her role of Anita
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Effective Campaigns: Dove “ Campaign for real Beauty” I find the Dove “ campaign for real beauty” supremely effective and powerful. The campaign consists on taking real woman‚ as opposed to supermodels‚ to be the model in their commercials. In the campaign‚ we can see women that may be not to pretty or not to skinny to be models‚ but because Dove enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of
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Rita Hayworth And The Shawshank Redemption Stephen King There’s a guy like me in every state and federal prison in America‚ I guess - I’m the guy who can get it for you. Tailor-made cigarettes‚ a bag of reefer‚ if you’re partial to that‚ a bottle of brandy to celebrate your son or daughter’s high school graduation‚ or almost anything else ... within reason‚ that is. It wasn’t always that way. I came to Shawshank when I was just twenty‚ and I am one of the few people in our happy little family
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Intro “We were dancing-” Dove recounts her past in a simple statement; however‚ this interrupted thought is more than it seems to be. It introduces the audience to the action and setting of the poem.. The first aspect that makes the statement important is the use of the plural noun “we”. “We” indicates that Dove wasn’t alone; she was with some type of partner‚ probably a dancing partner. It also bring the audience into question. Is the audience her dance partner? Or are we merely peering into the
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