HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
Premium Marketing
Hospitality Management Effect of Branding and Customer Loyalty on Hotel Industry in Hong Kong Name: Joy W Tutor’s Name: 9/1/2010 Abstract: The hotel industry consist of a wide range of fields within the service sector that provides various hospitality facilities including accommodation‚ food and beverage‚ business meetings and events‚ leisure amenities‚ entertainment and recreation and tourism services. Being one of the dominating sectors in the service industry‚ hotel and hospitality services
Premium Marketing Brand
HOSPTALITY AND TOURISM COURSE. Assalamualaikum and good morning to all friends. Today I want sharing to all about benefits choosing hospitality and tourism course. As we know‚ our college also have this course. This course had a 7 semester in 2 ½ years. It also concentrated in culinary art‚ catering and restaurant. Let me introduce about what a hospitality. Hospitality means the friendly reception and treatment of guest or strangers and the quality or disposition of receiving and treating guest
Premium Knowledge Communication Recreation
Report 1. Introduction When focusing on maintaining a workforce within the tourism and hospitality industry‚ it is essential to identify the key concepts that motivate workers. Division of labour is part of every organisation; therefore the formation of groups is important in increasing work performance. It is not always easy to manage the creative and innovative aspects of team work‚ where individuals ideally need to share the values‚ characteristic and interests of the other
Premium Leadership Management
dragoscv@gmail.com Abstract The actors on the today business stage have no more well-defined roles with clear and rigid borders between them. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service providers. The study reveals that customers can influence the quality of hospitality service through performing a qualitycontrol function. This involves a series of activities to be achieved by them: (1) on-the-spot quality control
Premium Management Quality assurance Quality control
Part 1: Research For this assignment I was asked to research two companies in different industries. One is a local mattress manufacturer and the second a hospitality management company. For this analysis I have focus on researching the market and intervening top employees of the company. The local mattress factory is called Natural Dreams‚ is base in Corona Queens NY. It operates with 8 employees and has over 12 regular customers. Right now they focus on selling to just furniture stores base in
Premium Management Marketing Strategic management
turnover in hotel industry A case study of Crown Plaza Hotel in China Chapter 1: Introduction 1.1 Background of the research 1.2 Research aims and objectives 1.3 Overview to research methodology 1.4 Outline of dissertation Chapter 2: A brief introduction of the hospitality industry in China and Crown Plaza Five- Star Hotel 2.1 The hospitality industry development in China Today‚ travel- and tourism- related activities have become a major contributor to
Premium Hospitality industry Shanghai Hotel
The hospitality industry is a vast global dynamic industry which is constantly developing and expanding. Hospitality business is under increasing pressure to deliver better results and to improve revenue earnings despite difficult operating conditions in the business environment. This essay seeks to give a general understanding of operations management framework‚ also evaluate the contribution of performance measurement to the effective and efficient management of operations. The activity of managing
Premium Management Human resource management
The Hospitality Management The hospitality industry supported 7.5 million USA jobs in 2011(“selectusa.commerce.gov”). It includes a broad variety of service industries that incorporate food service‚ tourism‚ and hotels (“economywatch.com”). The business depends in large part on the number of people traveling for business or pleasure. Economy has a big impact on travelers’ decisions. When individuals and corporations are doing well financially‚ they are more likely to take vacations and spend
Premium Hotel Customer service Marketing
The objective of this paper is to examine how the development of a textile industry contributes to economic growth in the global economy. Because textile manufacturing is a labor-intensive industry‚ developing countries are able to utilize their labor surplus to enter the market and begin the process of building an industrial economy. Emerging economies then look outward to develop an export strategy based on their comparative advantage in labor costs. Textile production and consumption is an
Premium International trade Economics Globalization