Like internal validity‚ there can also be threats to external validity‚ & this can be an explanation of how researchers may be wrong in making a generalisation. For instance‚ researchers may conclude that the results of their study (which was done in a specific place‚ with certain types of people‚ & at a specific time) could be generalised to another context. For instance it could have been at another place‚ with different people‚ at a later time‚ even if these factors are only slightly different
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P4-Market research for market planning In this assignment I will be creating a product for Starbucks and discussing what the marketing planning processing model is and how companies uses it when marketing new products. What is marketing planning process? The marketing planning process is when a company analyse the external environment by using PESTLE and SWOT analysis and SMART objectives. PESTLE stands for: Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental SWOT stands for:
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There is a great deal of information available on the internet. Search engines like Google and Yahoo make the world seem smaller and provide information in the masses at the click of a button. When it comes to higher learning‚ the creditability of a site is essential to the student when he is gathering information for a report or research paper. All higher learning institutions provide specific course readings‚ academic journals online and onsite libraries and many other tools as a means of gathering
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Written Reflection on Reliability and Validity July 24‚ 2014 Written Reflection on Reliability and Validity Educational and psychological testing assessments are one of the most important roles therapists have. The correct use and understanding of tests can provide aid‚ benefit‚ and change the life of examinees. However‚ incorrect use of instrument tools and lack of knowledge pertaining to test development‚ interpretation and improper use of tools can also damage lives. As counselors‚ we must
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Truth and validity Ch.12 Obed Vasquezleon PHL/458 December 8‚ 2014 Lori Gardner Truth and validity Ch.12 Folks often believe they are certain when they make open statements. Many people are sensible enough to circumvent and qualify their statements‚ as their own opinions about something that person believes. However‚ not all folks are not skilled at staying unbiased and keeping a full perspective. The scenarios below will show and describe some common faults that folks can think about. The scenarios
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I. Introduction With the flourishing recognition that store design is one of the restaurant’s most important concerns‚ store designing has emerged as top management priority in most restaurants businesses nowadays; various gizmos are employed to attract clientele‚ thus increasing profitability. With its highly effective nature‚ store design can be equally and especially important to influence customer’s perception and drive store choice and loyalty aside from other standards such as the location
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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Discuss the reliability and validity of Diagnosis There are many major systems of diagnoses worldwide‚ including the Diagnostic and Statistical Manual of Mental Health Disorders (DSM)‚ International Classification of Diseases (ICD)‚ and the Chinese Classification of Mental Disorders (CCMD). The DSM is one of the most widely used systems of diagnosis‚ and has undergone several editions. It is currently in its fourth edition. Diagnosis systems function to categorize and diagnose patients with mental
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Past progress Budget The budget for our Halloween party is RM70000 and our finance department had approved this budget. This budget includes expenses such as decoration‚ advertisement‚ catering‚ rental and presents. We will have a make-up competition during the Halloween party. The budget for champion is RM1000‚ runner-up is RM500 and the third place is RM250. We also had some present give to the other participants. That day‚ our company will also organise a lucky draw which is budgeted at RM2000
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Face validity refers to how a test ‘looks’ as it measure what it is meant to measure. For listening test‚ it is expected that the questions and test subject will require takers to listen to audio recordings. Face validity also includes other factors such as the setting of the examination and the equipment used (Hughes‚ 2007). Finally‚ criterion validity refers to the criteria wherein the results of the examination will be compared to (Hughes‚ 2007. The criteria used to evaluate the skills of students
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