customers Weaknesses • Low brand awareness • Small number of doors • Expensive compared to economic conditions •No explicit place for male products egmentation & Competition SWOT Analysis(cont.) Opportunities • Sun care productsemerging market • Japan in fashion Threats • Economic crisis • Salaries’ decrease • Fierce competition Very loyal Loyal Not so loyal Competition Mapping Targeting: Luxury Segment Women 35-65 years old Upper Scale Social background Live in major
Premium Human skin color Beauty SWOT analysis
civilizations‚ Han China (206 BCE - 220 CE) and Mauryan/Gupta India (315 BCE - 550 CE) were the economic giants of their time. The economic production of both dynasties originally began with extensive agriculture and eventually developed extensive trade systems. However‚ Mauryan/ Gupta India emphasized trade and its economic importance while China‚ due to religious conflictions‚ allowed trade to occur‚ but never permitted it to become a main focus of their economy. Han China and Mauryan/ Gupta
Premium Economics Working class Agriculture
Retailing in China - Market Summary and Forecasts : Comprehensive overview of the market‚ consumer‚ and competitive context‚ with retail sales value and forecasts to 2018 On 18th June 2014 Summary Retailing in China - Market Summary and Forecasts‚ report‚ published by Conlumino‚ provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments across key channels in China. In addition‚ it provides an overview of changing shopping trends
Premium Retailing Gross domestic product Macroeconomics
Publication List 1. “Rural Marketing in Development Paradigm‚” co-authored (second author)‚ International Journal of Rural Management‚ 1(2)‚ July –December 2005‚ Sage Publication. 2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses‚” Decision 32 (1)‚ Jan-June 2005. 3. "Concept‚ Application and Marketing of Rural Tourism‚" (co-authored with R K Anil)‚ to be presented in the Rural Marketing Conference at IIMK‚ April 2008. 4. "Rural
Premium Management Supply chain management Marketing
2012 China’s HDI rose by 2.0% annually from 0.407 to 0.699 today‚ which gives the country a rank of 101 out of 187 countries with comparable data. The HDI of East Asia and the Pacific as a region increased from 0.432 in 1980 to 0.683 today‚ placing China above the regional average. 1.4 1. Global warming has been a controversial subject for decades. It is inevitable for an economy that wishes to grow in the short term as the efficient‚ non-renewable resources emit greenhouse gases whereas in
Premium Hurricane Katrina Economics Human Development Index
Northeastern University Telecommunications Public Policy and Business Management TSMG 5340 (32263 - Sec 01) Wednesdays – 6:00 PM – 9:30 PM Snell Engineering Center - Room 153 Spring Semester - 2013 Timothy Enright‚ Instructor 130 Snell Engineering Center Northeastern University 360 Huntington Avenue Boston‚ MA 02115 Office Phone: 781.953.6800 Email: tpenright11@aol.com or t.enright@neu.edu Course Description: This course provides an overview of the telecommunications
Premium Telecommunication Case study Qualitative research
Affected by the PM2.5‚ the northeast China‚ such as Beijing and Hebei Province were suffering. According to the Chinese main steam media‚ known about pneumoconiosis‚ the numbers of pneumoconiosis patients were climbing up while this type of symptom did not still attach importance to publics’ minds. There were copious of collieries around Fangshan in Beijing and Xuhua in Hebei Province. As Vice President of School International Committee of the Red Cross‚ I had an opportunity to go to the local hospital
Premium Health care Medicine Health economics
Opportunity • Market is open for filtration systems at low cost • 50% of urban sewage is untreated • Access to various technologies used in filtration • Industrial and biological pollution has contaminated almost 90% of the underground water in Chinese cities • 300 institutes engage in water supply research • Supply water smaller than U.S. but provide water for 5 times the population • 90% of underground water is contaminated by industrial pollution • Chinese tend to purchase luxury products
Premium Acid rain Pollution Desalination
A Marketing Plan - D104 | Male Cosmetics in China | L’Oreal Paris Men Expert | | Table of Contents 1. Executive Summary 2 2. Situation/Environmental Analysis 3 2.1 SWOT Analysis 3 3.2 PEST Analysis 4 3. Marketing Objectives 5 4. Marketing Strategy 6 4.1 Target Market Selection 6 4.2 Target Market Profile 7 5. Marketing Mix Decisions 8 5.1 Product Decisions 8 5.2 Pricing Decisions 9 5.3 Placement Decisions 9 5.4 Promotion Decisions
Premium Marketing Brand
“Back to China”: the Reverse Brain Drain in China Every autumn‚ American students are busy with applying for undergraduate or graduate schools‚ so are an increasing number of Chinese students. Chinese get to realize the significance of being transnational. “Transnational” means involving in many countries. Now‚ human capital‚ especially those who have international experience‚ is significant to the development of a country in the internationalized world. However‚ plenty of overseas students
Premium China Overseas Chinese Han Chinese