McConnell founded his company‚ Avon was first known as the California Perfume Company. The company was named Avon in 1939‚ as a tribute to his favorite writer‚ William Shakespeare. As the first "Avon Lady"‚ Mrs. P.F.E. Albee initiated the company’s famous direct-selling method‚ and her name is still honored today in the company. Avon established itself as a household name in the Fifties and Sixties with a worldwide network of door-to-door sales-ladies. Today‚ Avon remains the world’s largest direct
Premium Sales Marketing
Avon Corporation In order to begin to understand the industry in which Avon functions as well as the specifics around the introduction of the new EAS drive‚ I used the 5Cs analysis to outline the company’s current situation. Situation Analysis via the 5Cs: Company * Avon manufactured a number of electrical products * Sold products to both end users and OEMs * $6M in sales annually of the AVDC drives‚ lost sales to EAS drives Collaborators * Distributors and OEMs Avon could establish many more
Premium Marketing Price Pricing
The strategy of international business The Avon Products Case Avon Products‚ Inc. is an international manufacturer and distribution of beauty‚ household‚ and personal care company that sells products through representatives in over 140 countries across the world. As Andrea Jung became CEO of the group in 1999‚ profits has grown constantly at a 10% rate until 2005. Subsequently‚ some weaknesses in the business strategy emerged as the company started losing profits‚ in particular those coming from
Premium Management Organization Strategic management
Avon Products‚ Inc. was a leading global cosmetics company‚ with over $8 billion in annual revenue in 2005. As the world’s largest direct seller‚ the company marketed to women in 143 countries via five (5) million independent Avon Sales Representatives. Avon product lines included numerous popular brand names‚ and an extensive line of costume jewelry and clothing. Although revenues increased in 2003‚ 2004 and 2005‚ Avon’s net income was $848 million in 2005. The company met with stiff competition
Premium Developmental psychology Human resource management Talent management
Avon As of November 1999‚ Avon was experiencing economic troubles. Avon’s growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time‚ Avon has experienced remarkable growth. Under the direction of the new CEO‚ a new strategy was developed to reinvent Avon’s image‚ improve customer satisfaction‚ and to increase profit margins and market share. Avon has gained an outstanding
Premium Marketing Brand management Customer service
Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Avon Products Inc. AVP Avon Products Inc. AVP by by TABLE OF CONTENTS Introduction 4 Corporate History 5 History 5 Location and Management 5 Competitors 5 Important Stock Market Information 6 Products 6 Corporate Governance 7 financials 8 Dividends 8 Book Value 8 P/E information 8 5 year overview 9 analyst opinion 9 technical opinion 10 price history
Premium Stock market Technical analysis
the state of New York. McConnell‚ Henderson‚ and William Scheele were listed as company officials.[11] Early Avon trademark[edit] Original Avon trademark‚ filed June 3‚ 1932 The drawing stylized word AVON mark is an expired trademark at the USPTO‚ and owned by Avon Products‚ Inc. The California Perfume Company‚ Inc. of New York filed their first trademark application for Avon on June 3‚ 1932 with the USPTO. Part of the description for goods and services provided to the USPTO included
Premium Sales Edward Scissorhands New York City
Rekha B0900919 Learning and perception Perception is a cogitive process that enables us to interpret and understand our surroundings. Perception is the process by which people select‚ organize‚ interpret‚ and respond to information from the world around them. Social perception is the the process of combining‚ integrating‚ and interpreting information about others to gain an accurate understanding of them. For example‚ suppose you meet your new boss. You know her as a manager
Premium Reinforcement
MKT 600-011 [Weekly Critique Notes] Case Title: Future of Avon China: Direct Sales‚ Retail Sales or Both 1. What is the central issue in this case? Avon China [who] is given the opportunity to consider the previously successful but fallen direct sales strategy which possesses challenges alongside the opportunity [what] in the distant future [when] because [why] * Chinese officials have intermediately lifted the direct-sales strategy ban after the economic instability in 1998
Premium Retailing Sales
exceptional job of identifying the problems of Avon Products‚ Inc‚ developing a strategic vision‚ and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement‚ in order to boost the success of the company. There are seven major aspects of Andrea Jung’s strategic execution and their business results presented within the case. AJ recognized the first and most important
Premium Strategic management Strategy Strategic planning