Asia-Pacific Top 500" ranking of Retail Asia magazine and Euromonitor in 2014 the Sa Sa holdings is a topmost company in the Hong Kong. As one of the largest sole agents in cosmetics in Hong Kong‚ Sa Sa represents over 100 international beauty brands in Asia. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept‚ offering customers with a wide range of quality products. Its e-commerce arm‚ sasa.com‚ provides online shopping service to customers as well as a strong
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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integrating all things on Earth to create new value” lives on in their corporate mission of “identifying new‚ richer sources of value and using then to create a beautiful lifestyle.” This policy has led to high-value-added products and services in the cosmetics and other business promoting people’s beauty and well-being. The founder of Shiseido‚ Arinobu Fukuhara has introduced the western-style pharmaceuticals to Japan in 1872 when herbal medicine was still mainstreams; amend the poor quality of pharmaceuticals
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A Marketing Plan for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for
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Subsidiaries...............................................................................30 L’Oreal S.A. © MarketLine Page 2 L’Oreal S.A. Company Overview COMPANY OVERVIEW L’Oreal S.A. (L’Oreal or ‘the company’) is one of the largest cosmetic companies in the world. It produces and markets a range of make-up‚ perfume‚ hair and skin care products in over 130 countries. It is headquartered in Clichy‚ France
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company attentively take necessary actions by way of responsible expending of money and by creating effective marketing strategies and product development. AREAS OF CONSIDERATION: Revlon is an American company that sells products for skin care‚ cosmetics‚ fragrance‚ personal care and professional products. It was founded in 1932 by Charles & Joseph Revson and Charles Lachmann‚ who contributed the ‘L’ in the REVLON name. The company started with only one product – nail enamel. These are sold door-to-door
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understand potential effects of various environmental factors. In this report as an example of manufacturing company was choose one of the biggest brands in the world L’Oréal USA‚ Inc. The company which I found interesting is engaged in beauty industry. Cosmetic business in widely spread all over the world as nowadays not only females but also males and children are interested in their appearance. L’Oréal USA‚ based in New York‚ NY‚ is a subsidiary of L’Oréal‚ headquartered in Paris‚ France‚ is a total beauty
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Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan‚ China‚ both‚ or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China
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p. 10 TWOS…………………………………………………………………….... p. 11 L’Oreal Strategies…….………………………………………………….… p. 11-13 Strategies Assessment……………………………………………………….p. 12-16 References…………………………………………………………………. p. 17 Introduction L’Oreal is the world ’s biggest cosmetics and beauty Products Company. It is engaged in the field of production and marketing of hair colours‚ skin care‚ perfumes and fragrances‚ make up and styling products. L’Oreal also has products in the dermatological and pharmaceutical fields. Through
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brands take account into logistics management and design. Avon and Chanel are two main brands in Australian cosmetic market. These two companies all have very long history and large numbers of loyal customers. They both have their own particular channels of distribution‚ which will be researched in this study. Avon and Chanel’s channels of distribution Avon is the largest direct seller of cosmetic products in the world‚ whoes independent sales representatives‚ usually known as Avon Ladies build up
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