funds for AIDS in Africa. This innovative approach of engaging public and private entities in raising funds has enabled the global fund to fight diseases in Africa. Some of the diseases that the global fund targets include AIDs‚ tuberculosis‚ and malaria. According to Harvard Business School (2009)‚ RED partners have managed to attract higher revenues since consumers associate the brands with ethical practices. Strategy Analysis Product red business has made significant gains in inspiring organizations
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and money for the Global Fund by teaming up with the world’s most iconic brands to products that would be sold. A percentage of each product sold would be donated to the Global Fund to help women and children affected by pandemics such HIV/AIDS and malaria. A basket of consumer goods were launched to this effect which included Product Red- American express card‚ vintage t-shirts‚ Motorola handsets‚ converse wear‚ apple iPod‚ Emperio Armani and also an edition of the Independent. The Red manifesto‚
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Amy Brower MKTG100 May 31‚ 2014 (Product) RED 1. Do you think a partnership with (Product) RED can improve Gap’s image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their involvement is an attempt to spit-shine the company’s image while continuing to do business as usual? I do believe that partnering with (Product) RED can and did improve Gap’s image. I believe that any company that helps with benefiting The Global Fund
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FUNO_C04.qxd 10/15/08 11:42 Page 117 117 CASE EXAMPLE (PRODUCT) RED and Gap (RED) was created by Bono and Bobby Shriver‚ Chairman of DATA‚ to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) REDbranded products. A percentage of each ( PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa.1 The (RED) initiative was set up in early 2006‚ with
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1. Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by engaging different companies that have products that "we" as the consumers use every day. Also‚ by engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an effort to society to fight this devastating disease. (Product) RED showed their ethical and moral responsibility
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Malaria Is caused by parasites that are transmitted to people through the bites of infected female Anopheles mosquitoes and is responsible for most deaths globally (World Health Organisation 2018). Malaria has been around for more than a hundred years and their recent resistance to the artemisinin presents major global healthcare challenges. Malaria is the leading cause of mortality and morbidity worldwide‚ according to Walker‚ Nadjm and Whitty (2018)‚ the majority of deaths from malaria are
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Understanding these concepts Malaria also had an impact on the frequency of the HbS allele in future generations. For these individuals who have the homozygous normal allele have been shown to be more prone to contract malaria in areas of malarial environments. Individuals who are heterozygous for the sickle cell allele are shown to be protected from malaria which is beneficial in malarial areas but can be at a disadvantage also.This trait can be helped with protecting from malaria‚ but they are also passing
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world‚ bringing about a number of problematic effects. Furthermore‚ developing countries are at a disadvantage in terms of reacting to these illnesses due to their high level of poverty and shortage of education. In particular‚ cancer‚ AIDS‚ and malaria are considered to be severe diseases in developing countries. Therefore‚ possible causes and effects of these particular diseases will be discussed in this essay. Cancer has been regarded as the most serious illness in a number of developing countries
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Question 1: Per hour‚ Kim can produce 40 pies OR 400 cakes‚ whilst Liam can produce 100 pies OR 200 cakes. a. Calculate Kim’s and Liam’s opportunity costs of producing one pie. Kim’s opportunity cost of producing a pie is 400/40 = 10 cakes per pie. Liam’s opportunity costs of producing a pie is 200/100 = 2 cakes per pie b. If Kim and Liam spend 30 minutes of each hour producing pies and 30 minutes producing cakes‚ how many pies and cakes does each of them produce? Kim produces 20 pies and 200 cookies
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the HIV virus‚ the impact that malaria has on the Democratic Republic of Congo is profound‚ and this is due to the expansion by insects and the fact that malaria is the primary cause of mortality among pregnant women and young children. On average‚ there are five million cases of malaria every year in the Congo and around 500‚000 to one million people die of this disease every year. In addition‚ 97% of the country’s 70 million inhabitants live in areas where malaria is deeply concentrated‚ subjecting
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