IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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Outsourcing in Malaysia ( unpublished articles) Business Process Outsourcing (BPO) is defined as outsourcing activities which usually done internally to outsiders. Support function such as Finance function. Human resources and customer services are functions which categorized in BPO. In Malaysia‚ particularly for back-office and customers contacts center activities has been around quite sometimes especially among the banking industry. The adoption of BPO among large companies in Malaysia is expected
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PROJECT REPORT ON “KINGFISHER AIRLINES” [pic] Submitted in Partial Fulfillment for the Award of the Degree of Bachelor in Business Administration 2010-2012 Under the Guidance of:
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recommendations for handling the mis-alignments arising as a result of this. Nestle Malysia- Current Organizational Alignment In June 2005‚ Nestle Malaysia is performing well above the average in the Malaysian context running smoothly & performance between 75% & 90% of their target KPI. The external environment is quite smooth with Malaysia being a peaceful place & competitive landscape having been well marked out & perfectly aligned with the company’s strategy. Internally
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cinema or on television. Films from the first world countries which is the western countries like the United States‚ Europe countries to the Eastern countries such as the Republic of China to now the South East Asia countries like Malaysia‚ Thailand and Indonesia. Malaysia has also invested in the film industries and it has been in to a progress of bringing the local film industry into a brighter future in the whole world in a short period of time. The film industry as of the locally-made and the foreign-made
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Festivals and celebrations in Malaysia Malaysia has a number of festivals and celebrations‚ most of which are either religious or cultural in origin‚ and are swathed in traditions and rituals. Malaysia. A country where one can experience a multitude of cultural celebrations and festivals‚ as well as‚ and most importantly‚ good food(!) all year round.Almost every month of the year‚ tourists and locals alike immerse themselves in one celebration or another‚ thanks to the diverse cultural practices
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AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it provides no source of revenue‚ resulting in a fare increase
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Introduction to Courts in Malaysia Summary There are generally two types of trials‚ criminal and civil. The hierarchy of courts begins from the Magistrates’ Court‚ Sessions Court‚ High Court‚ Court of Appeal‚ and finally‚ the Federal Court. The jurisdiction of the courts in civil or criminal matters are contained in theSubordinate Courts Act 1948 and the Courts of Judicature Act 1964. Article 121 of the Constitution provides for two High Courts of coordinate jurisdiction‚ the High Court in Malaya
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Introduction to Cultural Anthropology (GSF1049E) January 17‚ 2011 The Batek of Malaysia The Batek of Malaysia is a hunter-gatherer tribe‚ they are located in the Malaysian rainforest in groups of families. They would be considered Foragers‚ They live in camps of five or six nuclear families. Nuclear families consist of a Mother‚ Father‚ and their children. “The nuclear family is most common because‚ in a foraging setting‚ it is adaptive to various situations.” (Cultural Anthropology Chapter
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