2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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Executive Summary Malaysia Airlines Services or MAS is Malaysia national air transport service provider. Starting off in 1947‚ a small air service with just one twin engine Air Consul and now has become an award-winning airline with a fleet of more than 100 aircraft and servicing more than 100 different destinations. Three major human resource issues are being identified including over-supply of manpower and low productivity‚ discrimination and diversity. These three issues are being further
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Strategic Market Management MKT30060 03.11.2014 Amaia Olaizola 14200635 __________________________________________ Jone Glez. de Galdeano 14200638 __________________________________________ Katrine Oseberg 14201161 __________________________________________ Executive Summary This report is highlighting the situation in the airline company before and after the two accidents‚ how it affected them financially and also how it hurt their brand reputation. Malaysia Airlines
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Forward December 2011 Confidential 5 December 2011 Malaysia Airlines is in crisis. Our combined losses in the first three quarters of 2011 have already exceeded RM1.2 billion‚ and the final numbers for the year will not improve upon this. The core passenger airline business is chronically challenged. The new Board and Management team‚ in place for three months‚ has been hard at work on a plan‚ referred to as the Business Plan‚ for Malaysia Airlines. This Business Plan outlines our near-term recovery
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MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. However
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Satisfactory/ Accomplishment of Malaysia Airlines * Conscientiousness In an airline company‚ an employee’s self-disciplined determined how the company image would be. Being an employee in the airline company‚ timeliness served as the most important among others. Every single customer of the airline company would expect the flight to be taken off and reached the destination on time. Hence‚ the punctuality of the flight pilot and crews plays an important role in the airlines. It could be difficult
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Course Title: Strategy & Policy Section: A Semester: Fall 2012 Program: MS-Mgt Assignment #5 [Position Paper: Dynamic Capabilities and Strategic Management] Submitted to: Dr. Sarwar M. Azahar Submitted by: Syed Shahid Hussain 12013092-016 Maham Shahid 12014092-001 Rehman Asif 12013092-011 Due Date: 13th December 2012 Submission Date: 13th December 2012 Marks: Comments: _______________________________________________________________________
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Malaysia Airlines First Quarter 2011 Financial Results Tengku Dato’ Sri Azmil Zahruddin (MD/CEO) Mohd Azha b Abd Jalil (CFO) 25 May 2011 © Copyright Malaysian Airline System Berhad 2011. All rights reserved Contents • • • • State of the Industry Staying on course First Quarter 2011 Financial Results Positioning MAS towards becoming the No 1 Airline in Asia • Summary © Copyright Malaysian Airline System Berhad 2011. All rights reserved. 2 Sharp rally in oil and fuel prices
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Introduction I. Background of Singapore Airlines II. Strategy 1. What is Strategy? 2. The nature of Singapore Airlines Global Strategy 3. Mission and value of SIA III. Strategic analysis of the organization and its environment 1. PEST analysis 2. Strategic Capabilities 3. Strategic SWOT analysis IV. Future strategic aspects for SIA 1. Recommendation 2. Conclusion References Summary: In this report I examine the history of Singapore Airlines’ the report will then including the
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transportation and communication industry. The aim and purpose of this report is to examine the strategic management process to one of the industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service
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