Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing counter‚ boarding announcement and on board cabin service. By doing this AirAsia has a better cost control if it is compare with Malaysia Airline systems hence it will reduce the operating cost and increase the operating profit. Total cabin crew needed for 2007 are 250 and they only trained for 300 person. With a excellent cost control‚ the staff cost for AirAsia is only USD0.35 cent
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assess the competitiveness of the airlines industry. It can review the competition within the industry It also check for the threat from outside Concerns of an Airline 1. Competitive within the airlines. This is the rivalry with other airlines in your existing markets or future markets. 2. Take for example of Malaysia Airline‚ The possible market segments are; a. Geographical markets b. Demographic c. Travel purposes Let view one of the segment‚ geographical for Malaysia. Then we can see straight away
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Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS Aviation Sector in India – an Overview History of Civil Aviation in India. 1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways‚ UK‚ though it was a mere extension of London-Karachi flight of the latter airline. Three years later‚ the first Indian
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[pic] COMPARATIVE ANALYSIS OF FACTORS AFFECTING POPULARITY OF LEADING AIRLINES IN INDIA-KINGFISHER AND JET AIRWAYS [pic] SUBMITTED TO: SUBMITTED BY : Dr. Shalini Trivedi Group No : 2 Sr. Lecturer Leela Lakshmi (E-6) Department of Economics Vidhi Shah (E-20) Amity Business School
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1. The Malaysian Domestic Airline Industry In Peninsular Malaysia‚ the main cities are served by an efficient network of highways and major roads. In most cities and big towns‚ the road network is relatively good‚ with the exception being the less-developed rural and interior areas. Here‚ possibly the only way to get around would be by river transportation. A good and reliable train service runs the length of the Peninsula and covers the West and East Coast. The rail network also links up with Singapore
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and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia
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Malaysian Domestic Airline Market: Empirical Analysis Of Strategy Mok Kim Man‚ (Email: mkimman@ums.edu.my)‚Universiti Malaysia - Sabah‚ Malaysia Jainurin Bin Justine‚ (Email: Jainurin@ums.edu.my)‚ Universiti Malaysia - Sabah‚ Malaysia ABSTRACT This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly‚ the paper will provide a general background of the airline industry‚ in particular the Malaysian domestic airline market and a summary
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Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd • AirAsia group operates scheduled domestic and international flights to 100 destinations
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MALAYSIA AIRPORTS CORPORATE DIPLOMA IN AIRPORT MANAGEMENT STRATEGIC BUSINESS DEVELOPMENT INDIVIDUAL ASSIGNMENT Submitted to : Prof. Dr. Zaini Abdullah ------------------------------------------------- NAME: ZAINUDDIN ABU NASIR I/C NO: 630617-02-5109 Question Choose a business story from the current business press that involves a firm or an industry in strategic change. Give an Executive Summary of the story‚ in 500-600 words‚ bringing out the significance dimension from a resource-based
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