MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit‚ Firefly‚ to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have
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possible for everyone Originally founded by a government-owned conglomerate‚ DRB-COM. Bought by former Time Warner executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest low fare‚ no frills air line and a pioneer of low cost travel in Asia Operates scheduled domestic and international flights to over 400 destinations spanning 25 countries AIRASIA GOVERNANCE BOARD BACKGROUND & DUTIES
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highest salary paid Airline Company. In other words‚ there is no doubt why Cathay Pacific cannot raise their profit margin. Cathay Pacific really has to work on their human resource management in order to cut down their labor expenses to increase the profit. By comparing the numbers on wages‚ passenger carried and revenue from other two main competitors (Singapore and Malaysia Airline)‚ we found out that Cathay Pacific has served almost double amount of passengers than Singapore Airline on year 2005 but
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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1. Environmental Scan 1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier‚ strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers
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SWOT Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity
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AirAsia is cheaper than MAS. AirAsia wants to be the lowest short-haul airline in every market it goes in. To achieve the goal‚ it has some strategies such as lean cost structure‚ different ways of promotion‚ keeping safety‚ satisfying customers and developing human resources. AirAsia always tries to keep the operations simple and efficient to keep costs low. According to Fu Sen‚ an ex employee of Awair- the airline company bought by AirAsia ‚ the tickets that have been booked online can printed
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Causes of SARS 5 2.3 Signs and Symptoms 6 2.4 Treating and Preventing SARS 6 2.5 How SARS Affects the Global Economy 7 3. Introduction to Singapore Airlines 8 3.1 Company Perspectives 8 3.2 History of Singapore Airlines Ltd 8 3.3 Birth of Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16 6.1
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succeeds in maintaining cost-efficient operations. Price of jet fuel has increased to levels that only two or three years ago would have seemed impossible. This will result in increase in cost as fuel represents a huge portion of the costs of an airline industry. However‚ a portion of this threat has been mitigated due to its procurement of A320‚ which is more fuel-efficient. However‚ this threat should not be neglected and the costs of fuel should be keep tracked closely. Financial Risk AirAsia
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Table of Contents ------------------------------------------------- 1. Introduction ------------------------------------------------- 2. Corporate strategy ------------------------------------------------- 3. Operations strategy -------------------------------------------------
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