Industry Definition An airline provides air transport services for passengers or freight‚ generally with a recognized operating certificate or license. Flights with different airlines almost homogeneous Pricing Flights with different airlines almost homogeneous Because Airline is better off selling an empty seat at near MC‚ but below AC‚ than flying with empty seats Pegasus %24 Atlasjet 7% Sun THY %54 Frequent business traveler‚ seeking punctuality‚ high-service‚ reliability and
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GCB2033 Introduction to Management September Semester 2013 Assignment 2 (CASE STUDIES) 15% INSTRUCTIONS AND GUIDELINES: - 2 – 3 students per group - Answer ALL questions - All students are expected to comply with the guidelines for academic honesty. Academic dishonesty‚ including plagiarism‚ cheating‚ allowing others to copy your work or copying the work of others‚ is strictly prohibited. Reports which are highly similar will be penalized. SUBMISSION - Submission deadline:
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Malaysian Airlines: Vying for a stronger Global Presence Overview Internal and External Challenges: M AS an airline that is uniquely known for its personal touch‚ warmth and efficiency in service among its competitors has had several internal and external challenges confronting its management. Increasing Fuel prices: Air industry has been hit by high fuel prices over the past few years affecting the overall operating costs. Fuel amounts with surcharges amount to majority of the airlines operating
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LABOUR UNREST & ITS CAUSES & IMPACTS “KINGFISHER AIRLINES” Kingfisher Airlines Ltd ‚ controlled by liquor baron Vijay Mallya‚ cancelled all flights through Thursday because of labour unrest and was ordered by the aviation regulator to submit a revival plan before it can fly again. The heavily indebted airline‚ which has been months behind on salary payments‚ saw its operations come to a grinding halt on Monday after disgruntled engineers responsible for aircraft safety checks threatened
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BlackBerry aims to go private in $4.7bn deal with Fairfax Financial group Troubled smartphone maker‚ whose shares have plummeted in recent times‚ ready to be sold to Canadian buyer for $9 a share Heidi Moore in New York‚ The Guardian theguardian.com‚ Monday 23 September 2013 19.36 BST BlackBerry‚ the once-dominant maker of smartphones that fell on hard times in recent years‚ has found a suitor willing to pay $4.7bn for the troubled company. Fairfax Financial‚ a Canadian firm that already owns
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The National Career SriLankan Airlines belongs to the community of full service‚ international airlines operating around the world today. SriLankan Airlines (previously AirLanka) the National Airline of Sri Lanka was founded in 1979. It is an award-winning carrier reputed for its world-leading standards of service‚ comfort‚ safety‚ reliability and punctuality. The airline’s hubs are located at Bandaranaike International Airport in Colombo and Mattala Rajapaksa International Airport‚ Hambantota;
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new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may
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since it launched services in 1950 as Gulf Aviation Company owned by the Kingdom of Bahrain and the Sultanate of Oman. The airline started as a small scale commuter service‚ serving the oil fields of the Gulf and some regional customers. Today‚ Gulf Air is a major international airline serving over 40 destinations worldwide. The company faced many problems in being the airline of preference in Bahrain and the neighboring GCC countries encountering big losses on a daily basis. The company unveils
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number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly differentiated these two segments by catering to
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Company profile 1. Kingfisher Airlines : Kingfisher Airlines Ltd is India’s largest company for chartered aviation. They operate in commercial passenger airlines‚ private helicopter and chartered airplane divisions. They also have Air Deccan‚ India’s low cost carrier in their business units. It was started on June 15‚ 1995 with Deccan Aviation as name and as private limited company. The promoters of the company were G R Gopinath‚ K J Samuel and Vishnu Singh Rawal. In Jan 2005‚ it was converted
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