has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚
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Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972‚ court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless‚ Dallas-based SWA achieved 40 consecutive years of profitability and an
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Carlsberg in Malaysia Due to the heavy increases in excise duties Carlsberg losing share to their competitor GAB because they have no choice to increase price. Since Carlsberg’s customers are price sensitive‚ in near future they will switch to other cheap new local brands‚ which have more price flexibility due to subsidy given by government. In other scene‚ consumers now experience low price difference between two brands‚ so they tend to move more high-end beers such as Heineken‚ or switching
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ASTRO AIRLINES (case analysis) NAME : MUSTAFA KAYNAKCI DATE : 10.11.2011 Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner‚ dynamic‚ stirring speaker and inspirational leader of Burton could start the airlines with reduced fare‚ innovating ticketing style‚ low cost service
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cinema or on television. Films from the first world countries which is the western countries like the United States‚ Europe countries to the Eastern countries such as the Republic of China to now the South East Asia countries like Malaysia‚ Thailand and Indonesia. Malaysia has also invested in the film industries and it has been in to a progress of bringing the local film industry into a brighter future in the whole world in a short period of time. The film industry as of the locally-made and the foreign-made
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Festivals and celebrations in Malaysia Malaysia has a number of festivals and celebrations‚ most of which are either religious or cultural in origin‚ and are swathed in traditions and rituals. Malaysia. A country where one can experience a multitude of cultural celebrations and festivals‚ as well as‚ and most importantly‚ good food(!) all year round.Almost every month of the year‚ tourists and locals alike immerse themselves in one celebration or another‚ thanks to the diverse cultural practices
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Corporate Strategy---European Airlines 1993-1997 ⇨ Back ground and PEST analysis For many years‚ European Airlines are considered to be feed by the government. Before 1990s‚ the introduction of deregulation‚ this market was highly controlled by the government. Automatically‚ the result is high price as well as poor management and service. Consumers‚ of course‚ complained about the bad perform of them. Like most of the state-owned businesses‚ although some of the airlines intended to lower their price
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Introduction to Courts in Malaysia Summary There are generally two types of trials‚ criminal and civil. The hierarchy of courts begins from the Magistrates’ Court‚ Sessions Court‚ High Court‚ Court of Appeal‚ and finally‚ the Federal Court. The jurisdiction of the courts in civil or criminal matters are contained in theSubordinate Courts Act 1948 and the Courts of Judicature Act 1964. Article 121 of the Constitution provides for two High Courts of coordinate jurisdiction‚ the High Court in Malaya
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Malaysia is a wonderful country as the other knows. There are three ethnics: Malay‚ Chinese and India. Furthermore‚ there are different cultures and festivals. When we talks about Malaysia‚ we can know that the weather is extremely hot and dry. What we can do? Complaining? Just forget about it. We just keep sweating. It is not temporary but permanent. How pitiful is the Malaysian? Dislike the other country‚ China‚ there is spring‚ summer‚ autumn nor winter. Luckily‚ Malaysia has a lot of delicious
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