declining sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline since the beginning of this decade. In the beginning of 2006‚ the company recorded some RM 10 billions of loss for just over the past 2 years.
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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http://www.investopedia.com/university/ratios/liquidity-measurement/default.asp LIQUIDITY RATIOS: The first ratios we’ll take a look at in this tutorial are the liquidity ratios. Liquidity ratios attempt to measure a company’s ability to pay off its short-term debt obligations. This is done by comparing a company’s most liquid assets (or‚ those that can be easily converted to cash)‚ its short-term liabilities. In general‚ the greater the coverage of liquid assets to short-term liabilities the
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FINANCIAL RATIOS Gross Profit to Sales (Gross Profit Ratio): profitability ratio that shows the relationship between gross profit and total net sales revenue. Gross margin/Net sales The gross margin is not an exact estimate of the company’s pricing strategy but it does give a good indication of financial health. Without an adequate gross margin‚ a company will be unable to pay its operating and other expenses and build for the future. In general‚ a company’s gross profit margin should be stable
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the airline industry. It is very unpredictable and with that prone to high uncertainty levels. The demand is volatile and the capacity is largely fixed which leads to a number of issues in need of being assessed. One of those is the jet fuel price volatility which impacts the airline industry dramatically. The constant shifting around of fuel costs‚ largely based on political developments which are uncontrollable‚ cause great uncertainty for most of the airlines‚ including Malaysia Airlines. Even
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Financial Reporting Problem: The Procter & Gamble Company “On my honor‚ as a student‚ I have neither given nor received unauthorized aid on this academic work.” _____________ _____________ _____________ _____________ Financial Reporting Financial Reporting Problem Fall 2011 [pic] In order to evaluate your understanding of the use of accounting information‚ you are asked to analyze the 2007
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Financial Ratios The creditable performance calculation for the Valley of the Sun United Way (VSUW) is used to guarantee that their organization will perform at their most likely current ratio‚ long-term solvency ratio‚ contribution ratio‚ and general and management/expense ratio (Goetsch & Davis‚ 2010). The current ratio will enable VSUW to easily see their current expenses that may be aquired and make sure that the organization has enough resources to pay all of their current obligations
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GROUP 1 REPORT FINANCIAL RATIOS Financial ratios are useful indicators of a firm’s performance and financial situation. Most ratios can be calculated from information provided by the financial statements. Financial ratios can be used to analyze trends and to compare the firm’s financials to those of other firms. In some cases‚ ratio analysis can predict future bankruptcy. SOURCES OF DATA FOR FINANCIAL RATIOS Balance Sheet Income Statement Statement of Cash Flows Statement of Retained
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a good indicator of the cost of using those buildings and equipment? Compare that situation to a company with new buildings and equipment where there will be large amounts of depreciation expense. The remainder of our explanation of financial ratios and financial statement analysis will use information from the following income statement: Example Corporation Income Statement For the year ended December 31‚ 2011 | | Sales (all on credit) | $500‚000 | Cost of Goods Sold | 380‚000
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The financial ratios are: Liquidity Ratio- The firms ability to satisfy the short term obligations. (Gitman‚ 2007) Activity ratio- That measure the speed with which various accounts are converted into sales or cash‚ inflows or outflows. (Gitman‚ 2007) Debt ratio- That measures the proportion of total assets financed by the firms creditors. (Gitman‚ 2007) Profitability ratio- measures enable the analyst to evaluate the firms profits with respect to a given level of sales a certain level of assets
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